What are the Poor Quality Links?

Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.

What does poor quality link building involve?

1. Spam forum posting
2. Excessive keyword use (a common theme in the early days of SEO but now considered spam)
3. Fake websites and profiles
4. Excessive submissions to directories

These methods can sometimes give companies a ‘fast-track’ boost to the top of Google temporarily, however, they are very risky and unethical.  Certain SEO agencies use these methods to make a quick profit before moving on to apply their deceptive tactics to new customers.

Beginners SEO Guide

 

Everybody searches something on Google or a different search engine almost every day. Let’s say you go to Google and search for a particular word or a phrase. Google gives you a list of results and you open the first or may be the second result in the list. We barely go to the second page on Google result lists because the results on the first page are always reliable and informative. A website that appears on the first search result page has a good ranking and visibility for a specific keyword. There are various tools and methods through which one can improve one’s website’s visibility and ranking. The process of improving the visibility and ranking of a website in a Search engine is called as Search Engine Optimization (SEO). Depending on how frequently a website appears in the search results of a search engine, it receives more and more visitors from that particular search engine’s users.

10 Lessons About Enterprise SEO

I have been fortunate in my 3 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign." I've seen what works and what doesn't, especially at the enterprise level.
What follows are 10 lessons that I have learned over the years so that you might know what to watch out for as you run or manage your own SEO campaign. Hopefully you find the information valuable!

Lesson #1 - Don't Ignore SEO Recommendations

Put another way, SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website.
It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Be sure to share this information with them along with the potential opportunity that search could bring to the site if it was better optimized. After all, the name of the game in this economy is revenue and you can't make any if you don't have customers.

Quick Ways to Start SEO on a New Website

Search engine optimization, while hands-down the most effective method for long-term, high-quality traffic, is not an overnight process. Depending on how competitive your keyword is, it can take anywhere from a few weeks, to a few months to start seeing organic traffic from the search engines. To help you get some good traffic while you wait for the search engines to push your website up the rankings, here are a few quick ways to start SEO on a new website.

Networking

In the early days of your new website, the majority of your traffic will be coming from other, more established websites within your niche. The most effective way to snag some of this traffic is to network with web masters, blog owners, and anyone else at the top of a well-established website. This can lead to these webmaster giving you a mention on their website or something similar, instantly making you an authority in the eyes of their readers. Ideally, you could form partnerships with some of these web masters which will give you a significant boost in traffic early in your SEO career. For example, you could offer to split the profits from an e-book you wrote by asking a webmaster to send your e-book to his already established e-mail list.

On Page Optimization Tips

On page optimization is the most important and complex part of search engines optimization . This site allows sorting of search keywords for your needs. It should be the basis of which some tips on optimizing your site for items that the page is in progress.

This site allows you to sort your page or your own keywords to improve search engine ranking depends on the page of the site optimization for search engines in any partition. This is mainly on page factors of your index page, set the ranking for your keyword.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

Avoid Common SEO Mistake

Search engine optimization is a great process to have your website link into top rankings in major search engines like Google and Bing. But it needs patience and quality work to achieve the best results.

When we are in process to implement things like Search engine optimization for business, we can do mistakes. In this post, you can find some common SEO mistakes which we shouldn’t repeat and should care of…

1. Creating a website without reading Search engine webmaster guidelines
2. Creating pages with no content / text
3. Using JavaScripts that halts search engine crawlers
4. Creating duplicate pages
5. Keyword Stuffing in the website
6. Hiring an SEO company without proper investigation
7. Trying Black Hat SEO technique

Search Engine Optimization

Good content is important for any SEO campaign and is one of the most important aspects of SEO. SEO is nothing but content marketing. The success of a website depends on the rate of traffic for that website.

Good content helps to attract users to websites.  Updating the content is also very important in attracting customers to websites. If a website has good content it leads users to go through each and every part of the site. 

If the content is easy to understand by users then the site will get a higher ranking.  Providing unique content for a website is of high priority.  If we have ‘keyword related’ content then the website has higher chances of being ranked well. 

Facebook Ads : What Are You Really Paying For?

About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success!




…or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the same totals as prior to the campaign.

This was frustrating. My initial reaction was, “Hmm, maybe these ad-generated “Likes” that I’m getting are fake,” but all I had to go on was a few weeks’ worth of data and a hunch. That’s when I brought it up to Brent Csutoras of Kairay Media over a cup of coffee.

SEO Tips - SEO Secrets

1. Before You Start SEO

Before you start doing SEO, there are some important things to always keep in mind.

: Keywords. Remember that it all starts with keywords. Do a proper keyword research before you put your time and effort (and sometimes money) into SEO. Preferably, you should test your target keywords with PPC to make sure there's traffic you expect and if it's a good traffic (if it converts). Also keep in mind that you should target one keyword per page unless they are very tightly related.

2: Content is key in SEO. So what if you do a great job to rank a page with crappy content and the visitors immediately click the back button after seeing your site. Google tracks the CTR and time spent on your site and if these indicators are very low, you will not hold on to your rankings for long. Worse yet, if your site looks spammy, the folks from Google may manually remove your site from their index at all.

On the other hand, if your content is great, people will naturally link to you, thus increasing your rankings even more without you having to do anything. What you should strive for is to be better than your competitors on the first page of Google by providing better content than they do. I can't stress enough the importance of this. If you don't have good content, don't even start SEO.

2. What is SEO?

I'll assume that you know what is SEO (otherwise you wouldn't have found this report) and make it quick, if just to be sure that we're on the same page.
Search Engine Optimization is a method of manipulating search engine results to rank your pages higher and get more traffic. While most experts categorize SEO to black hat and white hat (sometimes gray hat), I would argue that all SEO is equal. The difference is how you get back-links – whether you spam or not. In this report I will not teach you to spam and stick to what is called white hat SEO (with a little bit of grey hat for that extra flavor ;))
There's on page SEO and off page SEO. The former is what you do on your website to increase your rankings (that is, your content and site structure), the latter is link building.

3.On Page SEO

There are just a few elements of on page SEO, and they arguably have little influence to your rankings (as opposed to back-links), however they are so easy to implement that there's no reason not to. These are the musts to have on your page:

Page title – make sure to have your keyword in the title while also making it attractive to the user. There's no use of a listing if nobody's gonna click it. Think of it as an ad headline.

Meta description – while it doesn't have a direct impact on your rankings, it's important to have an attractive description because that's what the users will see. In other words, it's your ad. Make sure to have the keyword here too, otherwise the search engines will not display it.

H1  heading  –  make  sure  to  have  the  keyword  in  the  heading  (<h1>  tag)

because structurally it tells what the page is about and it makes easier for the search engines to understand what your page is about. While you can rank a page relatively easy even without h1 tags, let's not make it harder than it has to be.

The content – make sure to mention the keyword in your content. The rule of thumb is to let the copy flow naturally without worrying about keyword density. If you are worried, include the keyword near the beginning of the content, once or twice in the middle (depending on the length) and near the end.

Website Structure – your website must have a logical structure and has to be easy to navigate. A quick and dirty solution without having to worry about it is using Wordpress. Here are some guidelines for your site's structure:

•Identify categories. Preferably they should be keywords (use a keyword tool for ideas). Each category should be listed in a sidebar or a menu.
•If there are a lot of categories and it makes sense, you can have sub-categories. However, try to limit the level to 1 (i.e. Sub-categories without further sub-categories within them).

•A currently opened category should list all pages under it. If there are too many pages to list, implement pagination. The links to the pages must have the target keywords as anchor text.

•The most important pages should be listed in the menu or sidebar on every page of the site. That way you make use the ranking power of the site itself to increase the rankings of those pages.

•Always link back to the home page with the main keyword as anchor text (as opposed to “Home” - unless you want to rank for the keyword “home”).

Age of your domain – this is perhaps the most significant on-page SEO factor that can help with your rankings by itself. The website's age is one of the most important factors that Google takes into account as well as it allows you to be more aggressive with link building. So when starting a new site, look for old domain on auction. There are several domain auctions out there ( Go Daddy  Auctions,  Snapnames,  Pool,  Namejet – to name a few). And there are thousands

upon thousands of expired domains in different niches that you can buy for as little as $10. I recommend doing this for any new project you do as it will help your SEO a lot.

4. Off Page SEO (Link Building)

Now this is where the magic happens. If we take the on page SEO for granted, all SEO can be summed up into getting as many quality links as needed. As such, all SEO tips and techniques come down to link building.

But first, let me define what is a quality back-link. There are 2 important factors as far as votes for your page (i.e. links from other sites):
1. Importance
2. Relevance

An important note is that at least as of writing this relevance is not that important of a factor and links that are considered important, still help your ranking regardless of the relevance of the page they're on. However, many experts believe that Google is moving towards relevance and it makes sense to aim for relevant back-links. Another reason why it makes sense is that you're likely to get more direct traffic from relevant sites than irrelevant.

The importance of a page is simply defined by PageRank. The higher it is, the more important the page is. Note that there's a common misconception to assume a home page PageRank of a site to be the PageRank of the whole site. There's no such thing and every single page has its own PageRank. So just because you get a link from a random page without a PR on a site with a high home page PR, doesn't mean you get any benefit from it. That doesn't mean that you don't get it either, but you should always look for the PR of that particular page and not other pages.
Also, keep in mind that the PR you see in Google Toolbar, is not an actual PR and is rather a snapshot of the actual PR at some time in the past. This snapshot is updated every few months. That means a page with a PR may have a different PR in reality, and more importantly, a page without a PR may actually have one.

Here are the guidelines you must follow when getting backlinks:

•Never SPAM. Nobody likes spammers and you should not be one when building links. While technically only e-mail spam is illegal, that doesn't mean you should spam forums, blogs and other sites. If a website doesn't want to have your links – don't push them.

•Make sure the page has a PR. However, even if it doesn't, still consider getting the link as it may have a PR in the future. A rule of thumb here is to consider where in the hierarchy of the website the page is. If it's a page linked from the home page, for example, it's likely that it does have a PR and is important. On the other hand, if the page is some obscure page that is hard to find without having its url, you should probably not bother with it.

•Pay attention to other outgoing links. Your link shares the PR with other outgoing links on the same page, so the less of them there are, the better. Avoid pages with 100s of outgoing links, as you will get little benefit from them and Google might consider it a link farm (a “bad neighborhood”) and in extreme cases decrease your rankings by a notch rather than increasing them. However, don't worry too much about it as bad incoming links rarely have significant negative influence (otherwise anyone would be able to sabotage their competitors by simply building some bad links for them).

•Try to get links closer to the top of the page (preferably in-content) rather than the footer or sidebar. While it doesn't have such a huge impact, it can have a slightly better effect.

Where to Get Backlinks?

Here are most of the places you need to know:

•You can get some, what I call, “filler links” (links of lower quality) from article
directories, Web 2.0 sites, social bookmarks, blog comments, forum posts, classified ads, press releases, videos, etc. But again, don't spam. To be safe, stick to just article directories. All of these sites give you only low importance back-links so it's natural to post low quality content. However if you do so, you end up spamming. That's a big no-no and the benefit you get is little. Instead, you should use these sites to market your site, but that's a subject for another repot.

•Use your other sites! I can't believe how often this method is overlooked but it is. To tell you a secret, I've grown to have so many sites that I can rank for most keywords I want just by linking back from them. Linking to yourself is natural thing to do and even Google agrees with that. An important point to note is that if you create sites for SEO purposes (and you should do it ;)) you should use different hosts/IPs as much as possible. Google “seo hosting” for more information.

•You can buy high PR links. Keep in mind that this is considered as a no-no by Google and they recommend against it as well as may ban your site if they catch you. On the other hand, you can buy links for traffic and nobody can enforce the site that sells you the link to use the nofollow attribute. If you can get both, traffic and SEO benefit, why not!

•You can exchange links. If you do it, use the 3 way exchange. That is, you get someone to link to you, but instead of linking back to them from the same site, you link from another. This is to avoid the reciprocal linking which search engines de-value. Keep in mind that like buying links, exchanging links is also “grey-hat”.

•Buy other websites. If you don't have other websites yourself, buy them. While high traffic websites are expensive, you can find some low traffic websites with a good PR that would sell for cheap.

•Buy expired domains. You don't even have to buy a whole website, just a domain with age and PR is even cheaper and will have the same effect once you rebuild the site. You can retain the PR of an expired domain if you rebuild it as soon as you get it transferred to you. This is a very advanced technique so I suggest you to find more information about buying domains if you decide to try doing it.

•Guest posting can be a great source for high quality links as well as traffic. There are many high profile blogs in any niche and many of them are more than welcome to publish guest posts. You can find them on Google by searching for “write for us”, “guest post” and similar phrases. The key to keep in mind here is the quality of the content you can provide them.

•Release a free Wordpress theme. You don't have to know anything about design, just pay someone to do it and include your link in the footer. Submit the theme to several theme directories you can find on Google. Now anyone who uses it will automatically give you a back-link. You can release any theme or script this way but the reason I've chosen Wordpress themes is because the use of WP is growing every day and there are thousands of people looking for free themes – it's a great way to get potentially thousands of decent quality links. The only limitation is that you can only do it with web design/marketing related sites.

5. Step-by-Step SEO

All this theory is great, but how on earth do you implement it? Let me break down my SEO process in simple steps:

1.Choose the keyword and publish the content on your website

2.Make sure the on page SEO is right (chapter 3)

3.Submit a few articles to article directories to get some “filler” back-links, submit your site to RSS directories (if your site has an RSS feed)

4.Get one quality back-link using one of the methods form chapter 4 and see what effect it has (may have to wait a week or so to see it)

5.Get more “filler” backlinks (best to optimize it with all those blog networks and similar link building services)

6.Get quality links one by one and monitor the results until you get the desired position (#1 probably). To get an idea of how many and what PR links you will need, you can research your competition to see what links they have using a tool like Market Samurai or SEO Elite

7.Once you're in the position you want just continue to build “filler” links and don't get any more quality links unless you fall lower (in other words, be efficient with your resources and avoid over-optimization).

Usually if the keyword has a relatively easy competition (500k or so) just a couple of high quality links will get you to the first page (yes, it's that easy when you do it right). For higher competition, you just have to keep building high quality links and be patient.

Top Ten Adsense Tricks

1. While addition Adsense ads with your web-site or web page, it's very necessary that you should systematize ads such that it should combine as a part of your website page. They shouldn't come out to be ads. Users are negative and sometimes unaware to advertising on sites. They actually search the web searching for content and in order, not ads. Especially Banners - there is a less of .5% response. For those who have an Adsense ad appearing like the straight Banner with various colors. It won't be profitable.

2. Text ads are for all time superior than image ads. Like before, everybody is more receptive to text than images. Somehow it really is measured as a part of the online document and is also more clickable.

3. Avoid using Border ads. The most effective and best trick is always to erase the borders of Adsense ads to make them keeping the exact same color with your web site's background. You may use the color palettes to pick the right colors in Adsense set-up.

4. Avoid use of any other advertisements. Why??? Ha ha... the very first reason is to be legitimate as per Google's Rules and also the second more practical reason is that you don't prefer to distract your visitor's attention and go elseware without clicking your Adsense ads.

5. How to place your Ads? Hmm... that's a very good question. Okay, even if you've got the best Ad, people won't respond when they don't notice it instantly. The best spot to view the ad is the top of your web-page and subsequently aside to your document's text. Visitors will click it more often because it will look like your text or part of the content.

6. Reputable strategies to accumulate traffic. In some cases people use Google Adwords as well as other Pay-per-click search engines. The issue here is to find out very cautiously for the best niche and keywords to make your campaigns profitable. Alternative methods are link popularity procedures like link exchange directories, software as well as mass blog submission techniques. Please don't use link farms and classifieds for that, due to the fact that the search engine's algorithms are really clever and they'll ban your listings.

7. Usually do not depend on one web-site.Why??? O yes! you can also make money with one web-site but make an effort to make as more as possible.

8. Always relevant content is the key to any successful web-site. Articles are among the best tactics to build up huge web-sites which will be crawled by search engine's robots. Please don't forget search engines exist to deliver relevant content in the beginning.

9. Always try to use site maps. Google always prefer site maps first to visit your site and crawl it much sooner that any other submission process. For more information you can visit: http://www.google.com/webmasters/sitemaps

10.Always try to use related ads. It's basically the key elements for Adsense achievement. When the user is not able to get a significant ad in your page, they will not click the ads. Would you? So it's important to make relevant capital for your web page.

Social media optimization (SMO)

Social media optimization (SMO) can be defined as implementing changes to optimize a site for generating advertising through social media, online communities and community websites.

Techniques of SMO consist of adding up RSS feeds, social news buttons, blogging, and to incorporate anything that can allow an online community to communicate, such as photos, videos and blogs. The prime focus of Social media optimization (SMO) is on motivating traffic from sources other than search engines, though better search ranking is also an advantage of successful SMO.

Social Media Optimization is all about breaking down the site walls so content can be easily found, circulated and shared by the community. So the site gets visibility without depending strictly on search engines.
Benefits of social media optimization
Social media optimization is the next level in viral marketing where word of mouth is produced through the use of networking in social bookmarking, video and photo sharing websites like, facebook, twitter, digg, delicious, reditt, flicker etc. There is huge traffic on this site; all you need is a proper SMO campaign.

SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service and position the brand to the customers in their own terms and environment which results in a more genuine marketing message.

There are some other benefits which can be of great help:

• Create Brand Awareness
• Help in Lead Generation
• Event Promotion
• Reward inbound links
• Help your content travel
• Customer Loyalties
• Help in globalizing your business
• Single platform for unlike business minds

Top 10 Social network Sites

• www.facebok.com
• www.myspace.com
• www.twitter.com
• www.flixxeter.com
• www.linkedin.com
• www.tagged.com
• www.classmates.com
• www.myyearbook.com
• www.imeem.com
• www.reunion.com

Top 10 Social Bookmarking Sites

• www.digg.com
• www.delicious.com
• www.stumbleUpon.com
• www.reddit.com
• www.fark.com
• www.technorati.com
• www.kaboodle.com
• www.mixx.com
• www.propeller.com
• www.twine.com

Some Useful SEO Tips

Here are some free SEO tips and advices to help you to improve your online business on the internet. Just try this basic seo tips to improve your website ranking in major search engine’s SERPs.

Content is King – create unique and rich content sites. Avoid duplicate content and also don’t use same content on multiple pages, sub-domains or sites with different domain names

Keywords – use the keyword you’re targeting on the page in bold/strong. Should avoid keyword stuffing and use them in a manner that the relevancy of website is maintained.

• Word tracker Keyword Research Tool
• Google Keyword Research Tool

Title Tag - add keyword to the front of the title tag so that search engine spiders will know what your page is about. The title tag length should be 70 characters maximum. Do not use the precisely same title tag on every page on your website. Use unique title tag for each page.

Meta Tag Generator

H1 Tag – use H1 tag for page headlines and H2/H3 for subhead lines. Use your most prominent keyword in headline.

Alt tag – use relevant and keyword rich alt tags to describe your images to search engine spiders because they don’t index images.

Anchor Text – use the keyword as anchor text in your internal or external linking which you’re targeting on the page.

W3C Validation – validate your CSS and HTML using a program or an online service to check that the web page that you created is free of errors. Many search engines cannot properly index a site that has serious HTML errors.

W3C Validation Tool

Sitemap.xml – Submit your sitemap in xml format to Google, Yahoo, Bing and ASK.com.

Search Engine submission – after going on all above process your website is ready to submit to major search engines like Google, Yahoo, Bing and Ask. Other most of the search engines are powered by these four search engines.

• http://www.google.com/addurl.html
• http://www.bing.com/docs/submit.aspx
• http://siteexplorer.search.yahoo.com/in/free/request

Directory Submission-submit your site to reputable web directories, open directories and yellow pages. Directory submission is proven to be a superb method for gaining quality one-way incoming back links.

List of Internet Directories

Link building – is the process of gaining inbound links to your website Get link from high PR websites because search engines consider links as votes to your site.

Backlink Checker Tool

Web Analytics – Web analytics is the measurement of the behavior of visitors to a website. There are plenty of web analytics software and services available that are free cost to the users.

http://www.google.com/analytics/

Some Useful Links

• https://www.google.com/webmasters/tools/
• https://siteexplorer.search.yahoo.com/mysites
• http://www.bing.com/webmaster

Hope these SEO TIPS help you to enhance your web presence

Avoid Mistakes While Dealing with Link Building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.


Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very significant to use keyword as they help achieving optimization as per the search engine condition. But one must avoid extreme use of keywords. It is a fallacy that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. However hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building: 
There is no shortcut to success. Always avoid unethical promoters who promise to get links fast and useful in the snap. You may experience a sudden increase in Page Rank because of links but they are unethical connections can cause your site penalized or banned permanently.

2011 Latest SEO Tips

internet-marketing-mantra.blogspot.com

The year will start, which means we all have a second shot to humanize our search engine ranks and renew our sites so that it will provide the results we want - quality traffic driving high, converting prospects into actual buyers, maintaining a constant flow of visitors, more backlinks and so on. Google continues to change his mind on what's hot and what is not, and web marketing, it is our duty to deal with Google in the 2011.

As we enter the new year, perhaps one of the most important tips is to remind managers and owners of important sites such as the URL structures. While there have been rumors that Google is paying less interest for the keywords from a URL, experience shows that keywords in URLs are very important.

Over the past twelve to eighteen months, it was clear that the placement of keywords in URL have a huge impact on the sites that rank well in Google search results infamous. A structure search friendly URL to a URL friendly can go a long way combined with efforts to search engine optimization effective.

During a search friendly URL can give your website a significant boost in the form of search engine results ranking. If you have a URL search engine friendly, then you have an address that is static - no dynamic parameters - it is short and concise, containing relevant keywords in your web page.

While the impact is not yet ready as others, the correct URL structure is one of those things that give you a huge advantage in the long run. On the other hand, having a poor URL structure can not pull the site down and reduce visibility on search engines to zero.

To stay in the area of future search engine marketing and search engine optimization requirements for the year 2011, here are some tips on how to improve their URL structures. It’s important to know and understand best practices in the URL so that you are willing to contest next year.

• Carefully plan your website's hierarchy.
• One of the common mistakes of webmasters is burying their content deep into their website, which is counterproductive. A good website should only have a few folders, with the important site content not longer than three folders deep.
• Effectively describe your content in your website.
• One good way to promote what your website is all about is to have a clear description of it. Make sure that your URLs match the content of your web pages accurately.
• Keep your URLs short.

Having short URLs are always a better choice over longer ones because they are easily remembered.

How to Get Your Google Sitelink!

Have you ever looked for something on Google and on the top list was sub-pages listed on the site directly below the main list? They called Sitelinks listing search has. In this article I will explore Sitelinks, and most importantly, how you can help Google identify sub-pages as you want for your site link!

Sitelinks only appear in the list of the best for a given query. Normally, you will see these when you are looking for a specific company name.

Google said Sitelinks appear only if their algorithm can determine which of your pages would be eligible Sitelinks. It is important to note that Google shows these steps for webmasters, but for those who use the Google search.

One thing SiteLinked web sites have in common is an easy site to navigate. The main categories (which are useful for site links) are distinguished from other links. In general, the main category pages should appear as links on site.

These categories can include your company profile, company history, contact page, etc. If you have a product line of products for the services of four or five, it would also be ideal for website links. From Sitelinks depend on the structure of a website is something we can control.

To help Google find the pages you would like Sitelinked, the best practice is to link to those pages twice on every page of your Website. Many Websites have a left navigation structure that points to the main internal pages, which is fine. But we really want to highlight our main internal pages even more. Therefore, it is important to also link to these pages on the footer. Please look at the example link structure below.

Product | Product 2 | Product 3 | Company History | Contact Us

Notice how each page has a separator. This is very common among the many Sitelinks I have seen. If needed, use two lines for your main category links. There is a limit on the number of sub-pages that will be listed for a Sitelink, and from what I have seen eight is the limit.

The wording of sub-pages listed in a Sitelink can include anchor text, image alt text, and the url name (ie. widgets.htm would list as Widgets in a Sitelink). In creating Sitelink friendly pages, keep these considerations in mind. The goal here is to create consistency. So if you have images that link to your main categories, use alt text that matches the anchor text of your footer links.

SiteLink certain search queries return a link to a map. One thing that is common between these lists is a contact page that clearly and concisely state the name and address, as if it had been written for one envelope. In addition, the font size is larger than the text on the rest of the page and is not crowded between advertising or other text.

How Google ranks pages for Map Link website is something we can never fully understand. But we can reach some conclusions by looking pretty strong already Sitelinks!

Keywords Optimization

An integral part of any campaign in support of search engine optimization (SEO) is the research and choose keywords for your website. It is essentially words or phrases that are trying to defend in the search.

Do you Sell PEZ dispenser? You can then use the "fish", "service providers" , or the most popular items, such as "Star Wars Pez." When you decide on these keywords, you must enter keywords in the content and identification of the site is considered relevant for search engine placement for your site.

This includes the copy on your site, and all page titles, heading tags and links. This is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

• - Total Word Count: 500
• - Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Many SEO company is very passionate about their online success. By the end of the contract to have at least a lot more is spent on business services, your website ... or work for free until you.

Google Image Optimization

Google Image Optimization

There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.

What is Google Adsense

AdSenseis a Google service that inserts the administrator of a website-based text ads, known as AdWords, and get money for each click users click on the ad.

How does Adsense?: 

The operation is very simple. webmaster inserts JavaScript code that calls a Google server. This server parses the page where you insert the code, and depending on its content, generates a code that shows a series of advertisements for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not have the money for each click, varies with each advertiser, and it is Google that decides what amount. But every moment you can see how much money you earn.

Google sends a check to your home at the end of each month if you earn more than $ 100 Anyway, the end of each year you send a check for the amount of money you will be.

Google Page Rank (PR)

Google Page Rank (PR) is a numeric value that represents the importance of a site is online. Google is the idea that when a website puts a link (link) to another is a vote for the latter.

The more votes a page that will be considered more important by Google. In addition, the importance of the page that casts the vote decides the weight of this vote. In this way, Google calculates a page's importance by the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

The google page rank Algorithm "PageRankTM" was patented in the United States January 8, 1998, Larry Page. original title is "Method for the position of the node associated with the database", and was appointed as the patent number 6,285,999.

Top 10 Seo tips For Web site Optimization

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

1. If your website has the Welcome screen
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site traditionally because Google can not read Flash pages and therefore can not access the rest of the site.
2. Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10. Cahe Cache or not?

Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads: