Monday, November 26, 2012

What are the Poor Quality Links?

Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.

What does poor quality link building involve?
  1. Spam forum posting
  2. Excessive keyword use (a common theme in the early days of SEO but now considered spam)
  3. Fake websites and profiles
  4. Excessive submissions to directories
These methods can sometimes give companies a ‘fast-track’ boost to the top of Google temporarily, however, they are very risky and unethical.  Certain SEO agencies use these methods to make a quick profit before moving on to apply their deceptive tactics to new customers.

Friday, November 23, 2012

Affiliate Marketing

Affiliate Marketing is to endorse some other company’s products and to make a commission in return (if a deal is made). It is also a pronounced way for functioning websites to increase their traffic and revenue.

As compared with Internet Marketing, Affiliate Marketing is more dedicated and works in the form of a bond between a marketer and a company. It is profitable to both of these only when a sale is made. It is also a great approach to earn handsome money online.

Ways to increase your Affiliate Marketing operations

  1. The foremost step is to use numerous methods to grow traffic to your blog or website. This generates more likelihood of sale for an item that you are promoting. Writing good reviews about the products that you plan to promote is an outstanding method to entice readers who require correct information on their selected products.

Friday, November 9, 2012

SEO Musts for Local Business

The Internet might be global in nature, but if your business is local, it makes no sense to concentrate on global reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a global reach is a waste of resources. Instead, you should concentrate on the local community. You might be asking how you can do it, when the Web is global and Google doesn't classify sites according to their location. Here is how you can go local with SEO:

1. Use your location in your keywords. 
The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, your most important keyphrase should be “car insurance London” because this keyphrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

Monday, November 5, 2012

Beginners SEO Guide


 
Everybody searches something on Google or a different search engine almost every day. Let’s say you go to Google and search for a particular word or a phrase. Google gives you a list of results and you open the first or may be the second result in the list. We barely go to the second page on Google result lists because the results on the first page are always reliable and informative. A website that appears on the first search result page has a good ranking and visibility for a specific keyword. There are various tools and methods through which one can improve one’s website’s visibility and ranking. The process of improving the visibility and ranking of a website in a Search engine is called as Search Engine Optimization (SEO). Depending on how frequently a website appears in the search results of a search engine, it receives more and more visitors from that particular search engine’s users.

SEO Tools For Beginners


 
Basic SEO Tools

 AlexaAlexa Internet, Inc. is a company of Amazon.com that provides the user with analytic information on a website. Alexa calculates traffic rankings through analysis of Web usage of Alexa toolbar users and other sources of data. After a thorough computation the collected information we get the traffic rankings in the Alexa service.
Backlink
  • Anchor Text Backlink Checker By using this tool you can check your backlinks and the anchor text used in them. Anchor text is the word which is used to link to your website.
  • Backlink analyzer This tool will help you in research and analyzing websites for their link quality, indexed pages, links to websites, EDU &. GOV links, domain age & Expiration, Google page rank, Alexa traffic rank, DMOZ listing.
  • Backlink Anchor text Analyzer – By using this tool you can determine the backlinks of your website and link text used by the backlinks to link to your website.
  • Backlink Builder One of the important elements of Search Engine Optimization is building quality backlinks. Getting backlinks from a reputed website is called as a quality backlink. One quality backlink is more valuable than have numerous low quality backlinks.