Facebook Ads : What Are You Really Paying For?

About three weeks ago, I ran an ad campaign on Facebook for a fanpage that resulted in an increase of Likes from 100 to around 900. Success!




…or so I thought. After a week of posting content designed to engage the new audience and attract more new followers, the individual post Likes were averaging the same totals as prior to the campaign.

This was frustrating. My initial reaction was, “Hmm, maybe these ad-generated “Likes” that I’m getting are fake,” but all I had to go on was a few weeks’ worth of data and a hunch. That’s when I brought it up to Brent Csutoras of Kairay Media over a cup of coffee.

Dynamic Generated Meta Tags

This option will tie in with your database file and allow you to create keywords and descriptions for every item on your site, which we then load directly onto the Meta Tags.

Don't want to type it all out? We can create a dynamic option that will display data directly from your item information.

Benefit Snapshot

* Search Engine Friendly
* Increased Site Exposure
* Reduces Advertising Budget
* Automatically Populates

General keywords and descriptions are no longer enough for search engines optimization.

What are Doorway Pages, and Should I Use Doorway Pages?

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that! Now they're asking you to do it again. Are you going to click?

How To Optimize A Magento Product Detail Page

Product detail pages are critical for ecommerce sites. They are also the ones Google and other search engines have the most trouble with.

While Magento provides some basic search-engine-optimization capabilities out of the box, search engines still face challenges when crawling the pages of a Magento-powered storefront. This article will focus on the product detail pages. It is the first in a series where I will review the SEO changes you can do to a Magento setup. The idea is to make it easier for the search engines to find, index and rank the pages — without alienating your users. These detailed SEO changes will dramatically improve the search performance of Magento product detail pages, making them much more effective at doing their job. In subsequent articles, I will go over the changes to other important pages like main category pages, sub-categories, internal search pages, etc.

What Should We Optimize?

There are two classes of SEO elements that need to be optimized on any given page: Those that the user can see on the page and those that primarily the search engine bots can see. The first we call “user visible” and the second we call “machine visible.”

Search Engine Optimization: Simple or Difficult?

Performing a proper search engine optimization ensures that your site is easily visible on internet. If you want to make it easier for the users to find your website, apply the following tips.

• Linking your website to relevant content of reputed website helps improving your search engine ranking. This is one of the most important factors of Search Engine Optimization. Search engines promote relevant off-site links more that the internal ones. You can increase your website’s ranking and visibility by trading the links with related sites.
• Keyword density plays a vital role in SEO. Preferably, your page should have 20% or less keyword density.

12 Truth About Writing Online To Earn Money

I believe both you and me have heard people boosting earning minimum 4-figures pay check every month just by blogging. So, is this true or just another scam to lure people to the web? I have seen people earning 3-figures pay monthly simply by writing online. Therefore, I do believe nothing in this world is impossible.

• So how do you actually start up and make the first move?
• Is there anything you have to consider before deciding to write to earn money?
• Is there you should know about online writing?

Yes answer is yes! You have a lot to learn and I have listed down 12 facts about writing online for money. This is a must to read for all in order to achieve excellence in both writing and earning money!

The Importance of Determining SERP Competition

Great detectives are timeless and now is a great time to start stepping up your SERP sleuthing :)
SEO has long been a process in which instant financial gratification has been hard to come by (especially on a brand new project). I believe the "patience" trait required by the nature of SEO is what causes many projects to fail due to a couple of different things:

1. Many people getting into SEO get sold on "make a lot of easy money working from home" mantras and are lured in by otherwise dishonest marketers.
2. SEO has a lot of upfront cost that may not be recouped for months (or years)

As organic real estate continues to become more elusive and expensive inside of Google (and harder to evaluate thanks to *not provided*) it really has never been more important to appropriately evaluate your competition and your keyword market.

Broken link strategies that you haven’t heard before!

Link building is vital step in the SEO process that serves to generate in bound traffic from reputed, highly-ranked websites, directories, blogs as well as the social network. With the volume of content updated across innumerable web pages each minute, and changes in website structures, it is often very difficult to guarantee that all links across these content pages will lead to the intended landing pages.

Broken or invalid links that lead nowhere offer a great opportunity to capture attention in a more direct way, by simply promoting a link to your website, while pointing out broken links on other web pages, which make take a lot of time and effort on the part of the webmaster to identify and correct regularly.

Your request to replace broken links with those leading to your site may well be entertained since these broken links, when unnoticed may cost a website its SERP ranking in the long run. Here’s how you can creatively capitalize on broken links to strengthen your position on the SERP.

Internet Marketing Blog – 3 Tips To Supercharge Your Blog For Higher Profits

Stop thinking about making money every single second of your time. You see I know for a fact that most people who have an Internet marketing blog actually markets lots and lots of stuff on their blog.
This is going in the opposite direction of getting profitability. If you feel that things aren’t going in the direction you want to go in terms of your bank account, read on.

Tip 1: Looks Like You Need To Blog Like A Real Person