Everybody searches something on Google or a different search engine
almost every day. Let’s say you go to Google and search for a particular
word or a phrase. Google gives you a list of results and you open the
first or may be the second result in the list. We barely go to the
second page on Google result lists because the results on the first page
are always reliable and informative. A website that appears on the
first search result page has a good ranking and visibility for a
specific keyword. There are various tools and methods through which one
can improve one’s website’s visibility and ranking. The process of
improving the visibility and ranking of a website in a Search engine is
called as
Search Engine Optimization (SEO). Depending
on how frequently a website appears in the search results of a search
engine, it receives more and more visitors from that particular search
engine’s users.
