Showing posts with label google link. Show all posts
Showing posts with label google link. Show all posts

Sunday, January 23, 2011

SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

Thursday, January 20, 2011

How to Get Your Google Sitelink!

Have you ever looked for something on Google and on the top list was sub-pages listed on the site directly below the main list? They called Sitelinks listing search has. In this article I will explore Sitelinks, and most importantly, how you can help Google identify sub-pages as you want for your site link!

Sitelinks only appear in the list of the best for a given query. Normally, you will see these when you are looking for a specific company name.

Google said Sitelinks appear only if their algorithm can determine which of your pages would be eligible Sitelinks. It is important to note that Google shows these steps for webmasters, but for those who use the Google search.

One thing SiteLinked web sites have in common is an easy site to navigate. The main categories (which are useful for site links) are distinguished from other links. In general, the main category pages should appear as links on site.

These categories can include your company profile, company history, contact page, etc. If you have a product line of products for the services of four or five, it would also be ideal for website links. From Sitelinks depend on the structure of a website is something we can control.

To help Google find the pages you would like Sitelinked, the best practice is to link to those pages twice on every page of your Website. Many Websites have a left navigation structure that points to the main internal pages, which is fine. But we really want to highlight our main internal pages even more. Therefore, it is important to also link to these pages on the footer. Please look at the example link structure below.

Product | Product 2 | Product 3 | Company History | Contact Us

Notice how each page has a separator. This is very common among the many Sitelinks I have seen. If needed, use two lines for your main category links. There is a limit on the number of sub-pages that will be listed for a Sitelink, and from what I have seen eight is the limit.

The wording of sub-pages listed in a Sitelink can include anchor text, image alt text, and the url name (ie. widgets.htm would list as Widgets in a Sitelink). In creating Sitelink friendly pages, keep these considerations in mind. The goal here is to create consistency. So if you have images that link to your main categories, use alt text that matches the anchor text of your footer links.

SiteLink certain search queries return a link to a map. One thing that is common between these lists is a contact page that clearly and concisely state the name and address, as if it had been written for one envelope. In addition, the font size is larger than the text on the rest of the page and is not crowded between advertising or other text.

How Google ranks pages for Map Link website is something we can never fully understand. But we can reach some conclusions by looking pretty strong already Sitelinks!