Top Ten Adsense Tricks

1. While addition Adsense ads with your web-site or web page, it's very necessary that you should systematize ads such that it should combine as a part of your website page. They shouldn't come out to be ads. Users are negative and sometimes unaware to advertising on sites. They actually search the web searching for content and in order, not ads. Especially Banners - there is a less of .5% response. For those who have an Adsense ad appearing like the straight Banner with various colors. It won't be profitable.

2. Text ads are for all time superior than image ads. Like before, everybody is more receptive to text than images. Somehow it really is measured as a part of the online document and is also more clickable.

3. Avoid using Border ads. The most effective and best trick is always to erase the borders of Adsense ads to make them keeping the exact same color with your web site's background. You may use the color palettes to pick the right colors in Adsense set-up.

4. Avoid use of any other advertisements. Why??? Ha ha... the very first reason is to be legitimate as per Google's Rules and also the second more practical reason is that you don't prefer to distract your visitor's attention and go elseware without clicking your Adsense ads.

5. How to place your Ads? Hmm... that's a very good question. Okay, even if you've got the best Ad, people won't respond when they don't notice it instantly. The best spot to view the ad is the top of your web-page and subsequently aside to your document's text. Visitors will click it more often because it will look like your text or part of the content.

6. Reputable strategies to accumulate traffic. In some cases people use Google Adwords as well as other Pay-per-click search engines. The issue here is to find out very cautiously for the best niche and keywords to make your campaigns profitable. Alternative methods are link popularity procedures like link exchange directories, software as well as mass blog submission techniques. Please don't use link farms and classifieds for that, due to the fact that the search engine's algorithms are really clever and they'll ban your listings.

7. Usually do not depend on one web-site.Why??? O yes! you can also make money with one web-site but make an effort to make as more as possible.

8. Always relevant content is the key to any successful web-site. Articles are among the best tactics to build up huge web-sites which will be crawled by search engine's robots. Please don't forget search engines exist to deliver relevant content in the beginning.

9. Always try to use site maps. Google always prefer site maps first to visit your site and crawl it much sooner that any other submission process. For more information you can visit: http://www.google.com/webmasters/sitemaps

10.Always try to use related ads. It's basically the key elements for Adsense achievement. When the user is not able to get a significant ad in your page, they will not click the ads. Would you? So it's important to make relevant capital for your web page.

Some Link Building SEO Tips

Here are some SEO tips from somebody that has been working on it for years. Generating back-links to your website is the best way that I know of to boost the number of visitors that your websites get on every day basis. But, which links are most efficient?

Webmasters disagree about that. Personally, I feel that all links are efficient to a certain level. If you only generate links from one social network or website, then you have essentially bet all of your money on one horse.

To continue with the gambling scenario for just a moment, if you go to a race track and you spread your money around, betting on several different horses in the same race, your odds of winning some money are better. Of course, at the track, you will lose money on the horses that don't win.

Unless you pay for back links, there is no way that you can lose. Posting at some of the directories is a waste of time, in my opinion, because they don't allow relevant links within the text or they don't have an author's box at the end of each article.

Of course, time is money, so without further delay, here are a few more link building SEO tips. These are all free options.

- Find related websites and offer to trade space. You allow the website owner to put a link on your site. He allows you to put a link on his.

- Create a daily blog with links to your website. Provide helpful information related to the products that you sell or promote on your sit.

- Write informational articles and post them at EzineArticles, Amazine or Go Articles, three of the top article directories online. Posting is free and each of the ezines allows back-links in the body and in the article box.
The next link building SEO tips have to do with social networks. You should have enough confidence in your products or the ones that you are promoting to encourage your friends and family to buy them.

If you do not have a Facebook and a MySpace page, then you are a little behind the times. Twitter is the latest thing, but for user friendliness and beginners, I would recommend Facebook, first.

The more links that you have leading to your website, the more traffic you will get. You cannot have too many links. If you also have outgoing links, then your site ranks higher in the search engines.

So, those are my SEO link building tips for the day. Wish they help you create more traffic to your site.

SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

2011 Latest SEO Tips

internet-marketing-mantra.blogspot.com

The year will start, which means we all have a second shot to humanize our search engine ranks and renew our sites so that it will provide the results we want - quality traffic driving high, converting prospects into actual buyers, maintaining a constant flow of visitors, more backlinks and so on. Google continues to change his mind on what's hot and what is not, and web marketing, it is our duty to deal with Google in the 2011.

As we enter the new year, perhaps one of the most important tips is to remind managers and owners of important sites such as the URL structures. While there have been rumors that Google is paying less interest for the keywords from a URL, experience shows that keywords in URLs are very important.

Over the past twelve to eighteen months, it was clear that the placement of keywords in URL have a huge impact on the sites that rank well in Google search results infamous. A structure search friendly URL to a URL friendly can go a long way combined with efforts to search engine optimization effective.

During a search friendly URL can give your website a significant boost in the form of search engine results ranking. If you have a URL search engine friendly, then you have an address that is static - no dynamic parameters - it is short and concise, containing relevant keywords in your web page.

While the impact is not yet ready as others, the correct URL structure is one of those things that give you a huge advantage in the long run. On the other hand, having a poor URL structure can not pull the site down and reduce visibility on search engines to zero.

To stay in the area of future search engine marketing and search engine optimization requirements for the year 2011, here are some tips on how to improve their URL structures. It’s important to know and understand best practices in the URL so that you are willing to contest next year.

• Carefully plan your website's hierarchy.
• One of the common mistakes of webmasters is burying their content deep into their website, which is counterproductive. A good website should only have a few folders, with the important site content not longer than three folders deep.
• Effectively describe your content in your website.
• One good way to promote what your website is all about is to have a clear description of it. Make sure that your URLs match the content of your web pages accurately.
• Keep your URLs short.

Having short URLs are always a better choice over longer ones because they are easily remembered.

How to Get Your Google Sitelink!

Have you ever looked for something on Google and on the top list was sub-pages listed on the site directly below the main list? They called Sitelinks listing search has. In this article I will explore Sitelinks, and most importantly, how you can help Google identify sub-pages as you want for your site link!

Sitelinks only appear in the list of the best for a given query. Normally, you will see these when you are looking for a specific company name.

Google said Sitelinks appear only if their algorithm can determine which of your pages would be eligible Sitelinks. It is important to note that Google shows these steps for webmasters, but for those who use the Google search.

One thing SiteLinked web sites have in common is an easy site to navigate. The main categories (which are useful for site links) are distinguished from other links. In general, the main category pages should appear as links on site.

These categories can include your company profile, company history, contact page, etc. If you have a product line of products for the services of four or five, it would also be ideal for website links. From Sitelinks depend on the structure of a website is something we can control.

To help Google find the pages you would like Sitelinked, the best practice is to link to those pages twice on every page of your Website. Many Websites have a left navigation structure that points to the main internal pages, which is fine. But we really want to highlight our main internal pages even more. Therefore, it is important to also link to these pages on the footer. Please look at the example link structure below.

Product | Product 2 | Product 3 | Company History | Contact Us

Notice how each page has a separator. This is very common among the many Sitelinks I have seen. If needed, use two lines for your main category links. There is a limit on the number of sub-pages that will be listed for a Sitelink, and from what I have seen eight is the limit.

The wording of sub-pages listed in a Sitelink can include anchor text, image alt text, and the url name (ie. widgets.htm would list as Widgets in a Sitelink). In creating Sitelink friendly pages, keep these considerations in mind. The goal here is to create consistency. So if you have images that link to your main categories, use alt text that matches the anchor text of your footer links.

SiteLink certain search queries return a link to a map. One thing that is common between these lists is a contact page that clearly and concisely state the name and address, as if it had been written for one envelope. In addition, the font size is larger than the text on the rest of the page and is not crowded between advertising or other text.

How Google ranks pages for Map Link website is something we can never fully understand. But we can reach some conclusions by looking pretty strong already Sitelinks!

Keywords Optimization

An integral part of any campaign in support of search engine optimization (SEO) is the research and choose keywords for your website. It is essentially words or phrases that are trying to defend in the search.

Do you Sell PEZ dispenser? You can then use the "fish", "service providers" , or the most popular items, such as "Star Wars Pez." When you decide on these keywords, you must enter keywords in the content and identification of the site is considered relevant for search engine placement for your site.

This includes the copy on your site, and all page titles, heading tags and links. This is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

• - Total Word Count: 500
• - Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Many SEO company is very passionate about their online success. By the end of the contract to have at least a lot more is spent on business services, your website ... or work for free until you.

Google Image Optimization

Google Image Optimization

There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.

What is Google Adsense

AdSenseis a Google service that inserts the administrator of a website-based text ads, known as AdWords, and get money for each click users click on the ad.

How does Adsense?: 

The operation is very simple. webmaster inserts JavaScript code that calls a Google server. This server parses the page where you insert the code, and depending on its content, generates a code that shows a series of advertisements for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not have the money for each click, varies with each advertiser, and it is Google that decides what amount. But every moment you can see how much money you earn.

Google sends a check to your home at the end of each month if you earn more than $ 100 Anyway, the end of each year you send a check for the amount of money you will be.

Google Page Rank (PR)

Google Page Rank (PR) is a numeric value that represents the importance of a site is online. Google is the idea that when a website puts a link (link) to another is a vote for the latter.

The more votes a page that will be considered more important by Google. In addition, the importance of the page that casts the vote decides the weight of this vote. In this way, Google calculates a page's importance by the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

The google page rank Algorithm "PageRankTM" was patented in the United States January 8, 1998, Larry Page. original title is "Method for the position of the node associated with the database", and was appointed as the patent number 6,285,999.

Top 10 Seo tips For Web site Optimization

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

1. If your website has the Welcome screen
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site traditionally because Google can not read Flash pages and therefore can not access the rest of the site.
2. Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10. Cahe Cache or not?

Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

SEO Terms Part -3

Top 10 Seekers:
Page listed in the top 10 search engine results for a specific keyword or phrase.
First Time Visitors:
The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.
Visitors Returners:
The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.
Unique Visitors:
Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.
Page Views:
Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.
Average Page Visitors:
The number of pages each visitor views on average.
3-Way Link Exchange:
How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.
Algorithm:
Algorithm is a formula that is used by the search engine to categorize sites
Anchor text:
A text is a hyperlink.
Backlinks:
Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.
Black Hat SEO:
This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.
BLS:
backlinks.
Cache:
Cache is a storage area engine search database where you store all web pages.

Cgi-bin:
cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.
Cloaking:
A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.
DoFollow:
Standard of incoming links that do not have the attribute "nofollow".
Firefox:
A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.
Folksonomy:
Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

SEO Terms Part -2

Domain Name:
This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:
This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.
Web Site Optimization:
A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.
Website Optimization For Search Engines:
The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.
Page Rank:
The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.
Entry Pages:
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.
Exit Pages
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.
Search Keywords / Phrases:
These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.
Criminalization:
Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.
PFI (Pay for Inclusion):
Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.
Platform:
The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).
Flash Portal:
Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').
Web Positioning in Search Engines:
Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.
Relevance:
Affinity of a page including a listing of results of a search with the subject or information sought by a navigator
Server:
A computer that hosts information available to users (called clients) on the Internet or other network.
Referring Site:
The URL of a website that has a link that serves as a reference for visitors to come to a site.
Titles Different Pages:
Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.

Search Engine Optimization (SEO)

Website Optimization is a intricate matter, but should be known by every industrialist who wants to be successful on the Internet.

According to the glossary of the Royal Spanish Academy, optimize is decision of the best way to perform an movement. Therefore, optimization of your website would make it conform with the best likely with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to get to a site that complies with the individuality listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

10 secrets for search engine success

Just as doctors at parties often have guests request free medical advice, search engine whiz Luke Jamieson is regularly asked for gratuitous tips about how to grab Google’s attention.

“It happens all the time,” says Luke, director of Adelaide-based website specialist DBG Technologies. “The most common question is ‘how do I get to be number one on Google?’”

Although these questions are no show-stopper for Luke as he prepares for the Christmas party season, he has compiled a Search Engine Optimisation (SEO) cheat sheet to help get websites Google-ready. DBG’s 10 SEO Tips for a Google-friendly website are:

1/    Create links that lead to your site

The best way to improve your website’s visibility for Google is with links from other sites, which deliver a double benefit of more ways for people to find your content plus improving your search rankings. Link sources include social bookmarking sites, industry forums, blog comments, local business directories, suppliers and news media websites.

2/    Create fresh relevant content – and keep refreshing it!

Ensure your site contains relevant material because search engines prioritise unique, informative content. Also, highlight key points and keep text snappy as users tend to skim read online.

3/    Make each page attractive to Google

Remember that Google ranks a web page rather than an entire website. By focussing each page around a particular keyword and theme, you have a greater chance of ranking well for that topic.

Write pages around keywords your market searches for rather than using “spammy” jargon.

4/    Promote your website through intelligent use of meta tags

Meta tags are the snippet of text you see displayed under headings in search results. Use enticing descriptive text to encourage searchers to click through to your website. Also, ensure each page on your site has a unique title and heading.

Google rewards integrity in meta tags rather than indexing them indiscriminately: Thus, it’s better to focus on one keyword per page, with meta tags aligned around a particular topic.

5/    Keep it simple for the KISS of success

Use technology to make your website work better, not just to keep up with the latest fad. Tools such as Flash! and JavaScript can make it hard for Google to find content: If you must, use it sparingly.

Even your web server location can impact your site’s Google appeal: Offshore servers can undermine the effectiveness of “local” searches.

6/    Use online tools to make sure your website is trim and terrific

Free online tools such as Google Webmaster or Yahoo SiteExplorer identify problems with your website, such as crawl errors and broken links, and let you submit an XML sitemap of your site, so search engines find all your pages.

7/    Get into the habit of regularly using website analytics

Google Analytics is a free way to track your website traffic. Stats Analysis tells you which sites refer you traffic and which keywords find your site.

As well as measuring if your SEO campaign is working, Google Analytics lets you know where to focus your efforts by monitoring user behaviour, time spent on site, the number of pages visited and which keywords resulted in inquiries.

8/    Social media participation can promote your website

Share content on news or bookmarking sites for others to read and recommend. Build a community on Twitter and Facebook, so you can instantly alert people to updates on your site with a hyperlink to content.

As well as submitting articles that use your knowledge to help people, you can also create content on your site, such as videos, that others can share socially / virally.

9/    Optimise your site’s images for SEO

Use keyword-rich captions and descriptive alternate text tags for all your images and place images near keyword-rich text.

10/    Remember – a website is more than set and forget!

Your website is not something to put online and forget: Think of it as a child that needs ongoing care. SEO is the same: Setting up your website correctly is a start toward getting good rankings but to stay ahead of your competition requires ongoing work.