SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

Google Image Optimization

Google Image Optimization

There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.

What is Google Adsense

AdSenseis a Google service that inserts the administrator of a website-based text ads, known as AdWords, and get money for each click users click on the ad.

How does Adsense?: 

The operation is very simple. webmaster inserts JavaScript code that calls a Google server. This server parses the page where you insert the code, and depending on its content, generates a code that shows a series of advertisements for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not have the money for each click, varies with each advertiser, and it is Google that decides what amount. But every moment you can see how much money you earn.

Google sends a check to your home at the end of each month if you earn more than $ 100 Anyway, the end of each year you send a check for the amount of money you will be.

Google Page Rank (PR)

Google Page Rank (PR) is a numeric value that represents the importance of a site is online. Google is the idea that when a website puts a link (link) to another is a vote for the latter.

The more votes a page that will be considered more important by Google. In addition, the importance of the page that casts the vote decides the weight of this vote. In this way, Google calculates a page's importance by the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

The google page rank Algorithm "PageRankTM" was patented in the United States January 8, 1998, Larry Page. original title is "Method for the position of the node associated with the database", and was appointed as the patent number 6,285,999.

Top 10 Seo tips For Web site Optimization

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

1. If your website has the Welcome screen
make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site traditionally because Google can not read Flash pages and therefore can not access the rest of the site.
2. Sure not to have broken links.
Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
3. Check the labels TITLE
The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
4. Check the META tags
Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
5. Check ALT tags
ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
6. Check your frames (frames)
A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
7. Have you got dynamic pages?
It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
8. Regularly update
This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
9. Robots.txt
This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
10. Cahe Cache or not?

Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

SEO Terms Part -3

Top 10 Seekers:
Page listed in the top 10 search engine results for a specific keyword or phrase.
First Time Visitors:
The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.
Visitors Returners:
The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.
Unique Visitors:
Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.
Page Views:
Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.
Average Page Visitors:
The number of pages each visitor views on average.
3-Way Link Exchange:
How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.
Algorithm:
Algorithm is a formula that is used by the search engine to categorize sites
Anchor text:
A text is a hyperlink.
Backlinks:
Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.
Black Hat SEO:
This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.
BLS:
backlinks.
Cache:
Cache is a storage area engine search database where you store all web pages.

Cgi-bin:
cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.
Cloaking:
A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.
DoFollow:
Standard of incoming links that do not have the attribute "nofollow".
Firefox:
A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.
Folksonomy:
Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

Top Tips for Social Media Marketing

Social media is a powerful and cost-effective marketing tool for your business. It will not only put you directly in touch with existing and new clients, it will make you more personable, trustworthy and approachable. It will also improve links to your website, boost your SEO, help you to raise your own profile and establish new networks while attracting more business overall.

Of course, for most of you these tips will be completely obvious, however - I have had many people request some social media marketing advice, so to get you started, here are my top tips:

Twitter

Twitter is a hugely effective free marketing tool for your business. It’s a micro-blogging site and somewhere that allows you to talk directly to your customers quickly and easily. You basically follow people and people follow you.

You can tweet about yourself while keeping updated on the rest of the world. Sign up and create an account, reserving your business name and start ‘tweeting’. You can tweet about your company news, point people back to your website and any useful blogs you might have, or even respond to tweets about your sector.

If you’ve got an iPhone, you can use an application called TwitPic to instantly share your photos on Twitter. It’s a great way to add more personality to your business.

A useful ‘search’ function on Twitter will help you to find relevant people to follow or even target. For instance, as a PR person, I follow PR Week but also lots of design and marketing agencies around Staffordshire and Cheshire. I’ve found lots of new business by tweeting about my services and sharing my expertise. I’ve also searched for things like ‘PR services’ and ‘web developer required’ to target others and introduce myself.

To make the most out of your Twitter account you can use more advanced tools like Hootsuite or TweetDeck. These will make using Twitter a whole lot easier and come with lots of useful features. Take for instance, Hootsuite – you can schedule Tweets to be posted onto your profile while you’re away from your desk. Twitter has also recently introduced ‘Lists’ whereby you can organise all the people you are following, placing them into categories.

Bear in mind that you can't just self-broadcast. Social media is about sharing and talking to people. Get involved with things like #FF - or 'Follow Friday' where you recommend people to follow every Friday. Or 'RT', meaning 'Retweet', things that people are tweeting about to show your support.

And don't expect to win lots of business overnight with Twitter. Think of it more like a way of building relationships that might turn into customers. But never expect it, otherwise people will see through your insincerity.

Facebook

If Facebook were a country, it would be the world’s third largest. As a business, you can start a Page where people can 'like' you, similar to Twitter, and become fans of your business. Like Twitter, this is a fantastic free marketing tool to help build your online presence and get more people talking about you and your products or services.

Again, you can point people back to your website, your blog posts or even seek customer feedback. For example, on Creative Boom’s Fanpage, I often talk directly to my fans, asking their opinion on how I can continue to improve the website. As a result, I recently launched this new Tips section – to other help and advice to freelancers, start-ups and small businesses.

Please note that Facebook is only really suitable for consumer type businesses. There's no point in starting a Page if you sell tiles, for example. Facebook is only suited to those companies who naturally have a community... Take for example, high street retailer ZARA. Their Facebook page has literally millions of 'Likes' and all because their product is so suitable for this social media environment.Therefore, if your firm is more business-to-business, consider just focusing on Twitter instead.

Linked In

Linked In is a business version of Facebook that is hugely popular and has over 60 million users worldwide. It has some very useful functions like ‘Recommendations’ where you can encourage clients or colleagues to add a testimonial to your Linked In profile.

It’s also another social media network that has Groups. On my own profile, I've followed relevant groups such as Staffordshire Business and regularly talk online through the forums. It’s also a great way of keeping informed of any relevant business networking events going on in your local area.

But I'll be honest, I don't really like LinkedIn. It's my least favourite of all the social media. But it's there and many people use it, so it's always best to be a part of it, rather than not at all.

Blogging

Writing a blog gives you credibility, helps you to showcase your expertise and target potential new customers online. What’s more, by integrating a blog into your current website, you’ll be providing fresh and relevant copy.

And search engines like Google love regularly updated copy, which will really help boost your SEO. If you’re stuck for things to write then consider the following: you could comment on something in the news; provide tips and advice; share your expertise; review a product or service relevant to your industry or even just talk about your recent client wins. Or read my Things to Blog about when you run out of Ideas article.

Don’t forget to give your blog posts titles with SEO in mind. Think of what people would search for in the search engines. For instance, this feature would be ‘Top tips for social media marketing’. It’s another great way of being found through the search engine results pages.

Forums, chat rooms and chatting online

Contribute to online conversation and check out other people’s blogs that are within your sector, adding intelligent comments/debate to their posts. It will give you further credibility and put you in touch with hundreds of potential new customers.

More importantly, it will sometimes build links back to your own website. Why is link building so important? It’s relevant for SEO and helps to drive more traffic to your website. The more traffic you have, the more potential customers you’re reaching. The more strong and relevant links you have, the more your rankings will improve. Remember, social media goes hand-in-hand with SEO.

Multimedia

Have you considered using multimedia to boost your online presence? Websites like Flickr, Vimeo and YouTube[http://www.youtube.com] are a great way to add more personality to your business.

If you’re a designer and you want to showcase your work, you can easily produce a video gallery of your work and post it onto YouTube. If you’re a photographer you can upload your work onto Flickr, a photo sharing site that also has groups, forums and online communities.

Or how about adding videos to your own website? You could demonstrate a new product? Or just talk to your customers direct by introducing ‘vlogs’ or video blogs.

Join everything up!

Finally, once you’ve got your own Twitter and Facebook accounts up and running and you’ve started a blog or introduced YouTube videos, why not connect them all up? You can use things like Twitterfeed to tap into your blog’s RSS feed and automatically post things onto Twitter and Facebook.

Just think of Twitter and Facebook as powerful tools that will drive traffic to your website. Don’t forget to add some social media icons to your website so that people can easily follow you on Twitter or become your fan on Facebook.And before you know it, you'll have built up your own online community and be in touch with a whole new range of interesting people.