Quick Ways to Start SEO on a New Website

Search engine optimization, while hands-down the most effective method for long-term, high-quality traffic, is not an overnight process. Depending on how competitive your keyword is, it can take anywhere from a few weeks, to a few months to start seeing organic traffic from the search engines. To help you get some good traffic while you wait for the search engines to push your website up the rankings, here are a few quick ways to start SEO on a new website.

Networking

In the early days of your new website, the majority of your traffic will be coming from other, more established websites within your niche. The most effective way to snag some of this traffic is to network with web masters, blog owners, and anyone else at the top of a well-established website. This can lead to these webmaster giving you a mention on their website or something similar, instantly making you an authority in the eyes of their readers. Ideally, you could form partnerships with some of these web masters which will give you a significant boost in traffic early in your SEO career. For example, you could offer to split the profits from an e-book you wrote by asking a webmaster to send your e-book to his already established e-mail list.

Content Syndication

Another form of networking is content syndication: contributing original content to an already established website or blog. Guest blogging is an excellent way to drive some high-quality traffic to your brand new website; submit a post that is relevant, interesting and -- of course -- contains a link to your site. If you can manage to get a post on a blog that is already getting consistent traffic, you can instantly drive some of that traffic to your own website. If those readers enjoy what you have to say, you can easily turn those readers into consistent traffic who will come back to see what else you have to say.

Advertising

If your budget allows for it, paid advertisement or a link building service is an excellent way to quickly get some high-quality traffic that will hopefully come back (without you having to pay for it). Direct response marketing is one of the most effective ways to instantly drive traffic to your new website; Google AdWords is a great place to start, as you can easily control how much money you want to spend on your ad, what your ad looks like etc. While PPC can be extremely effective, it can also get expensive very quickly, so make sure to do proper keyword research before diving in. Other forms of advertising that are typically less expensive are brand advertising, product/website reviews, and social media advertisement. Play around with these different techniques to see which one best serves your particular website or product.

While SEO can take some time to get going, that doesn't mean you can't instantly start driving some high-quality traffic to your newly established website. Follow these few tips and you'll have an excellent start to your SEO efforts for your new website.