Smart Tips for Successful Online Marketing

The internet is undoubtedly the most efficient tool for marketing your brand. With the constant changes in the scene, it’s important for an organization to update and understand techniques based on the current trends and act efficiently in accordance with the times. However, there are no fixed formats or strategies for marketing, as it purely revolves around new skills and techniques innovated each day, making it complex and diverse.

It is very important for a brand to communicate and create a valued environment for its customers. An obvious method that can benefit you is to, focus obsessively on their needs and resolving their queries and issues. In this article I have listed out a few tips which you could consider ideal for efficient online marketing: 

Using efficient SEO techniques:

SEO techniques can be very beneficial for any business today. As per a survey more than 85% of people use the search engine for looking up the internet based on their requirement. A properly implemented SEO drive can draw abundant traffic to your site, at a cheaper cost compared to the traditional promotion methods.

 With lack of high search engine rankings, your site will only get guests that find your web address through testimonials, recommendations and, other limited means.

SEO Musts for Local Business

The Internet might be global in nature, but if your business is local, it makes no sense to concentrate on global reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a global reach is a waste of resources. Instead, you should concentrate on the local community. You might be asking how you can do it, when the Web is global and Google doesn't classify sites according to their location. Here is how you can go local with SEO:

1. Use your location in your keywords. 
The first trick is to use your location in your keywords. For example, if you are in London and you sell car insurance, your most important keyphrase should be “car insurance London” because this keyphrase contains your business and your location and will drive people who are looking for car insurance in London in particular.

10 Lessons About Enterprise SEO

I have been fortunate in my 3 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign." I've seen what works and what doesn't, especially at the enterprise level.
What follows are 10 lessons that I have learned over the years so that you might know what to watch out for as you run or manage your own SEO campaign. Hopefully you find the information valuable!

Lesson #1 - Don't Ignore SEO Recommendations

Put another way, SEO recommendations need to be given their proper prioritization within the list of everything else your IT team is trying to accomplish for your website.
It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Be sure to share this information with them along with the potential opportunity that search could bring to the site if it was better optimized. After all, the name of the game in this economy is revenue and you can't make any if you don't have customers.

Deployment of an SEO checklist

The following is a basic list of SEO items to check in every deployment. Use it as a guide to what to look for in each deployment, and feel free to customize based on your specific needs.

 On Site

• Page titles exist and are correct
• H1s exist and are correct
• Meta descriptions exist and are correct
• Alt text is targeted
• Content exists and is correct
• Correct version of site is being shown to search engines (if you do that sort of thing)
• Accessibility
• Meta Robots are correct
• Robots.txt file is correct

Identify rel=”nofollow” Links without Viewing the HTML Source Code

One of the most important skills an advanced SEO must possess is the ability to analyze and understand the link structure of a given web page or website. This skill can be applied to many different SEO-related topics, such as information architecture, link building, and the mysterious practice of PageRank sculpting. Even “content is king” advocates rely on links to deliver traffic, increase rankings, and to make their content discoverable to search engine crawlers.
Anyone who’s serious about SEO needs to be able to easily identify links that (a) cannot be crawled, or (b) cannot flow PageRank. Two common examples of this are:

• links that include the rel="nofollow" attribute
• links that are embedded in a page via inline frames (i.e. <iframe> elements)

In this article, I will show you how I have customized my web browser (Firefox 3.5) to help me identify nofollowed links and iframes, without viewing a page’s HTML source code. If you don’t use Firefox, you can still benefit from the CSS examples in this post, but you will have to figure out how to add custom user-defined CSS styles to your browser. If you’re using Internet Explorer, just kill yourself.