Thursday, April 7, 2011

10 Reasons People Hate Your Website

There are a variety of reasons why a website does not behave how it should and oftentimes website owners are not really aware of all of the possibilities that could slow down the growth of their website over time.

Here are my top 10 reasons people hate your website:

1. Too many Google Ads: Trying to monetize your site is perfectly fine, but covering the entire homepage with Google ads is not going to make you successful.
2. Poor Load Time: You don’t want your audience to sit there for a minute because the load time of your website is very slow. They will leave.
3. Poor Graphics: Your graphics need to appeal to your audience and if yours do not you might get people leaving your website fairly quickly.
4. Confusing Layout: Your website needs to lead your traffic down a path and a confusing layout might turn them off or really confuse them.
5. Poor Navigation: Your website navigation should be laid out thoroughly and in a fashion that is not confusing to your audience.
6. Too Much SEO: Nobody wants to view a website that has more links than content so make sure that it is first readable by your audience before you SEO it to death.
7. No Blog: Believe it or not there are certain people that will not engage with your website if it doesn’t have a blog.
8. Lack of Contact Info: Visible contact info is something that allows website visitors to feel warm and fuzzy in order to make further contact with your company.
9. Broken Links: Always make sure that the links on your website are working and not broken. People really don’t like clicking on links that lead them to nowhere.
10. Lack of Information: Your website should have the proper information to answer any of your website visitor’s questions. A lack of information could cause them to go elsewhere.


Make sure that you go through your website with a fine toothed comb and clean up any of these Website Building 101 concerns that sometimes plague website owners from growing their business well into the future. Make sure that people do not HATE your website!

Thursday, March 24, 2011

Tips To Avoid Mistakes While Dealing With Link Building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.

Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very important to use keyword as they help achieving optimization as per the search engine requirement. But one must avoid excessive use of keywords. It is a misconception that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. How ever hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building:
there is no short cut to success. Always avoid unethical promoters who promise you to get fast and useful links in jiffy. You may encounter sudden rise in page rank due to links but they are unethical links could result is penalizing your site or permanently banning it.

Friday, March 18, 2011

SEO Tips - SEO Secrets

1. Before You Start SEO

Before you start doing SEO, there are some important things to always keep in mind.

: Keywords. Remember that it all starts with keywords. Do a proper keyword research before you put your time and effort (and sometimes money) into SEO. Preferably, you should test your target keywords with PPC to make sure there's traffic you expect and if it's a good traffic (if it converts). Also keep in mind that you should target one keyword per page unless they are very tightly related.

2: Content is key in SEO. So what if you do a great job to rank a page with crappy content and the visitors immediately click the back button after seeing your site. Google tracks the CTR and time spent on your site and if these indicators are very low, you will not hold on to your rankings for long. Worse yet, if your site looks spammy, the folks from Google may manually remove your site from their index at all.

On the other hand, if your content is great, people will naturally link to you, thus increasing your rankings even more without you having to do anything. What you should strive for is to be better than your competitors on the first page of Google by providing better content than they do. I can't stress enough the importance of this. If you don't have good content, don't even start SEO.

2. What is SEO?

I'll assume that you know what is SEO (otherwise you wouldn't have found this report) and make it quick, if just to be sure that we're on the same page.
Search Engine Optimization is a method of manipulating search engine results to rank your pages higher and get more traffic. While most experts categorize SEO to black hat and white hat (sometimes gray hat), I would argue that all SEO is equal. The difference is how you get back-links – whether you spam or not. In this report I will not teach you to spam and stick to what is called white hat SEO (with a little bit of grey hat for that extra flavor ;))
There's on page SEO and off page SEO. The former is what you do on your website to increase your rankings (that is, your content and site structure), the latter is link building.

3.On Page SEO

There are just a few elements of on page SEO, and they arguably have little influence to your rankings (as opposed to back-links), however they are so easy to implement that there's no reason not to. These are the musts to have on your page:

Page title – make sure to have your keyword in the title while also making it attractive to the user. There's no use of a listing if nobody's gonna click it. Think of it as an ad headline.

Meta description – while it doesn't have a direct impact on your rankings, it's important to have an attractive description because that's what the users will see. In other words, it's your ad. Make sure to have the keyword here too, otherwise the search engines will not display it.

H1  heading  –  make  sure  to  have  the  keyword  in  the  heading  (<h1>  tag)

because structurally it tells what the page is about and it makes easier for the search engines to understand what your page is about. While you can rank a page relatively easy even without h1 tags, let's not make it harder than it has to be.

The content – make sure to mention the keyword in your content. The rule of thumb is to let the copy flow naturally without worrying about keyword density. If you are worried, include the keyword near the beginning of the content, once or twice in the middle (depending on the length) and near the end.

Website Structure – your website must have a logical structure and has to be easy to navigate. A quick and dirty solution without having to worry about it is using Wordpress. Here are some guidelines for your site's structure:

•Identify categories. Preferably they should be keywords (use a keyword tool for ideas). Each category should be listed in a sidebar or a menu.
•If there are a lot of categories and it makes sense, you can have sub-categories. However, try to limit the level to 1 (i.e. Sub-categories without further sub-categories within them).

•A currently opened category should list all pages under it. If there are too many pages to list, implement pagination. The links to the pages must have the target keywords as anchor text.

•The most important pages should be listed in the menu or sidebar on every page of the site. That way you make use the ranking power of the site itself to increase the rankings of those pages.

•Always link back to the home page with the main keyword as anchor text (as opposed to “Home” - unless you want to rank for the keyword “home”).

Age of your domain – this is perhaps the most significant on-page SEO factor that can help with your rankings by itself. The website's age is one of the most important factors that Google takes into account as well as it allows you to be more aggressive with link building. So when starting a new site, look for old domain on auction. There are several domain auctions out there ( Go Daddy  Auctions,  Snapnames,  Pool,  Namejet – to name a few). And there are thousands

upon thousands of expired domains in different niches that you can buy for as little as $10. I recommend doing this for any new project you do as it will help your SEO a lot.

4. Off Page SEO (Link Building)

Now this is where the magic happens. If we take the on page SEO for granted, all SEO can be summed up into getting as many quality links as needed. As such, all SEO tips and techniques come down to link building.

But first, let me define what is a quality back-link. There are 2 important factors as far as votes for your page (i.e. links from other sites):
1. Importance
2. Relevance

An important note is that at least as of writing this relevance is not that important of a factor and links that are considered important, still help your ranking regardless of the relevance of the page they're on. However, many experts believe that Google is moving towards relevance and it makes sense to aim for relevant back-links. Another reason why it makes sense is that you're likely to get more direct traffic from relevant sites than irrelevant.

The importance of a page is simply defined by PageRank. The higher it is, the more important the page is. Note that there's a common misconception to assume a home page PageRank of a site to be the PageRank of the whole site. There's no such thing and every single page has its own PageRank. So just because you get a link from a random page without a PR on a site with a high home page PR, doesn't mean you get any benefit from it. That doesn't mean that you don't get it either, but you should always look for the PR of that particular page and not other pages.
Also, keep in mind that the PR you see in Google Toolbar, is not an actual PR and is rather a snapshot of the actual PR at some time in the past. This snapshot is updated every few months. That means a page with a PR may have a different PR in reality, and more importantly, a page without a PR may actually have one.

Here are the guidelines you must follow when getting backlinks:

•Never SPAM. Nobody likes spammers and you should not be one when building links. While technically only e-mail spam is illegal, that doesn't mean you should spam forums, blogs and other sites. If a website doesn't want to have your links – don't push them.

•Make sure the page has a PR. However, even if it doesn't, still consider getting the link as it may have a PR in the future. A rule of thumb here is to consider where in the hierarchy of the website the page is. If it's a page linked from the home page, for example, it's likely that it does have a PR and is important. On the other hand, if the page is some obscure page that is hard to find without having its url, you should probably not bother with it.

•Pay attention to other outgoing links. Your link shares the PR with other outgoing links on the same page, so the less of them there are, the better. Avoid pages with 100s of outgoing links, as you will get little benefit from them and Google might consider it a link farm (a “bad neighborhood”) and in extreme cases decrease your rankings by a notch rather than increasing them. However, don't worry too much about it as bad incoming links rarely have significant negative influence (otherwise anyone would be able to sabotage their competitors by simply building some bad links for them).

•Try to get links closer to the top of the page (preferably in-content) rather than the footer or sidebar. While it doesn't have such a huge impact, it can have a slightly better effect.

Where to Get Backlinks?

Here are most of the places you need to know:

•You can get some, what I call, “filler links” (links of lower quality) from article
directories, Web 2.0 sites, social bookmarks, blog comments, forum posts, classified ads, press releases, videos, etc. But again, don't spam. To be safe, stick to just article directories. All of these sites give you only low importance back-links so it's natural to post low quality content. However if you do so, you end up spamming. That's a big no-no and the benefit you get is little. Instead, you should use these sites to market your site, but that's a subject for another repot.

•Use your other sites! I can't believe how often this method is overlooked but it is. To tell you a secret, I've grown to have so many sites that I can rank for most keywords I want just by linking back from them. Linking to yourself is natural thing to do and even Google agrees with that. An important point to note is that if you create sites for SEO purposes (and you should do it ;)) you should use different hosts/IPs as much as possible. Google “seo hosting” for more information.

•You can buy high PR links. Keep in mind that this is considered as a no-no by Google and they recommend against it as well as may ban your site if they catch you. On the other hand, you can buy links for traffic and nobody can enforce the site that sells you the link to use the nofollow attribute. If you can get both, traffic and SEO benefit, why not!

•You can exchange links. If you do it, use the 3 way exchange. That is, you get someone to link to you, but instead of linking back to them from the same site, you link from another. This is to avoid the reciprocal linking which search engines de-value. Keep in mind that like buying links, exchanging links is also “grey-hat”.

•Buy other websites. If you don't have other websites yourself, buy them. While high traffic websites are expensive, you can find some low traffic websites with a good PR that would sell for cheap.

•Buy expired domains. You don't even have to buy a whole website, just a domain with age and PR is even cheaper and will have the same effect once you rebuild the site. You can retain the PR of an expired domain if you rebuild it as soon as you get it transferred to you. This is a very advanced technique so I suggest you to find more information about buying domains if you decide to try doing it.

•Guest posting can be a great source for high quality links as well as traffic. There are many high profile blogs in any niche and many of them are more than welcome to publish guest posts. You can find them on Google by searching for “write for us”, “guest post” and similar phrases. The key to keep in mind here is the quality of the content you can provide them.

•Release a free Wordpress theme. You don't have to know anything about design, just pay someone to do it and include your link in the footer. Submit the theme to several theme directories you can find on Google. Now anyone who uses it will automatically give you a back-link. You can release any theme or script this way but the reason I've chosen Wordpress themes is because the use of WP is growing every day and there are thousands of people looking for free themes – it's a great way to get potentially thousands of decent quality links. The only limitation is that you can only do it with web design/marketing related sites.

5. Step-by-Step SEO

All this theory is great, but how on earth do you implement it? Let me break down my SEO process in simple steps:

1.Choose the keyword and publish the content on your website

2.Make sure the on page SEO is right (chapter 3)

3.Submit a few articles to article directories to get some “filler” back-links, submit your site to RSS directories (if your site has an RSS feed)

4.Get one quality back-link using one of the methods form chapter 4 and see what effect it has (may have to wait a week or so to see it)

5.Get more “filler” backlinks (best to optimize it with all those blog networks and similar link building services)

6.Get quality links one by one and monitor the results until you get the desired position (#1 probably). To get an idea of how many and what PR links you will need, you can research your competition to see what links they have using a tool like Market Samurai or SEO Elite

7.Once you're in the position you want just continue to build “filler” links and don't get any more quality links unless you fall lower (in other words, be efficient with your resources and avoid over-optimization).

Usually if the keyword has a relatively easy competition (500k or so) just a couple of high quality links will get you to the first page (yes, it's that easy when you do it right). For higher competition, you just have to keep building high quality links and be patient.

Tuesday, March 15, 2011

Get Top Rank On Google By Simple SEO In 2 Days

Trust that, it’s a simple task to put on a high place on Google in two days. There could maybe be a variety of SEO techniques around, but here's the one that works best for me.

Most people that work online must have heard about Alexa. Alexa is usually a web-site by which you'll find out the traffic ranks of any site in a snapshot. Basically, this allows you a good measure of simply how much traffic a site is getting. Now, which websites will allow you to get your pages to rank high in Google in two days?

There are numerous article websites online (articlebiz, ezinearticles etc). You can get articles from there, which are ranking, simply by searching for article on google. You can do it by simply entering your search keywords (articles sites, article submission etc.) in the Google search bar and click enter. Have a good look at the search engine results that appear when you enter your keyword or phrase. The articles that came on the front page are vital; probably beating countless other results for that keyword.Now modify these articles to make it unique but avoid changing the keywords, if possible add some more relevant keywords or phrases.

Okay, now submit your articles to high ranking article sites and provide links to your web-pages, will likely have a very good chance of getting near the first page of Google. For those who have doubts about website traffic rank, use Alexa. There are many other factors that play a role here, but this is one helpful hint to how you can get a better chance of ranking high on Google fast and easy.

Here is a brief description, what I use to do.
1) Open Google Adwords Keyword Tool
2) Enter the keywords which are relevant to your subject
3) Find out the keyword that has very low competition
4) Those keywords should be used as the article title(this is very important). Likewise incorporate those keywords in the article post a few times (this is also essential).
5) Now go to alexa or google and search article sites. Once you realize which sites rank the top on Google, join those article sites and submit your articles sticking with the same keywords in your title, and the same keywords in your article a few times
6) Submit your article.

After 2 or 3 days, go to the google and type in those keywords you used. Scroll down the search results to see your article in the first 1-3 pages.

Please note the fact that this method works according to which keywords you use.
All the best!

Monday, March 14, 2011

Best Organic Seo Service

Do you want to be on Google's Top Ten Rankings? Do you want to aim for the #1-#3 spot? I can help you get there. Although Google's number 1 spot is not guaranteed, the 2nd and 3rd places are not bad for ranking either.

I have successfully helped client websites get to the Google Top Ten list thru my proven Google organic SEO methods. I have achieved Google Top Ten ranking in less than a month for a two-word medium competitive keyword. This was achieved thru quality on-page and off-page optimization and some boosts provided by my secret SEO techniques.

If you want to get quality SEO services and have your sites gain Google's Top Ten rankings in three months or less, contact me at vke.1985@gmail.com.

Saturday, March 12, 2011

Quick Search Engine Optimization Tips

SEO profession is very challenging profession and seo is always fighting to get rank well in search engines. Without success there is no chance for you to do online business. My below search engine optimization tips will definately guide beginners to achieve their target :

1. Your first aim should be research your business and product offerings.
2. Research your target keywords suitable for your online products.
3. Spend time on your competitor's websites and their target keywords.
4. Check the content, title and meta of your competitor's website.
5. Use keyword suggestion tool and check which keywords pull the most traffic.
6. Don't forget to research on most and least competitive keywords.
7. Ensure that the html code is error free and easily crawlable by search engines.
8. Avoid javascript and flash in your website.
9. Check your robots.txt is working fine and not blocking important pages from being indexed.
10. Use your target keywords in your title tags and place keywords in the beginning on the title tag.
11. Make sure every page on your site has a unique title and meta tags.
12. Don't forget to mention city/area in title where business is being served.
13. Keep your title short and catcy
14. Mention your company name in either title or meta tags for brand recognition purposes.
15. Don't miss your target keywords in your meta description and it should be catchy.
16. Focus on keyword phrases and include these phrases in title and meta description.
17. Verify your website in google webmaster tool.
18. Use stylesheet to make your website light.
19. Avoid using ajax and flash
20. Avoid using dynamic urls.
21. Utilize your target keywords in the urls.
22. Content is king so always add fresh content. Try to have 400-500 words per page.
23. Write content for users not for search engines. It will help you keep your bounce rate low.
24. Try to maintain keyword density of 2-3%
25. Don't hide text by making its font size too small or by making it the same color as the background color.
26. Don't stuff keywords. It can make your content tasteless.
27. For heading of the page, use H1 and use it only once for heading. For subheading use H2, H3, H4...
28. Bold or italicize important keywords only.
29. Use target keywords in image alt tags and ensure that all images have Alt description tags.
30. Use keywords in image files.

Friday, March 11, 2011

Indexed Your Profile Links Quickly

Now, here are some easy step which I follow to get quick indexing my profiles:


Step1: Use Links2rss to create rss feeds of your links in bulk. You can paste as many links as you want into the interface. Then add spinnable titles and descriptions. Put any website url in for the rss feed link it really doesnt matter.

Now click on convert and it will provide the links of your feed or feeds. Copy the feed urls.

Step 2: Next, submit thecollected feed or feeds urls to the rss aggregators or rss submitting sites. Please make sure that you should submit your feeds to the feedlisting aggregator.

Step 3: Now check the Feedlisting and you will find your newly submitted feeds on the front page under recently submitted feeds. Just click on your submitted feed link and it will display the html page with all your links. Copy that url.

Step 4: Bookmark the HTML page to social bookmarking sites which you copied from feedlisting which was displaying all of your links.

Step 5: Now again go back to links2rss and convert the public html page displaying your links into rss feed. Copy the generated feed url.

Step 6: Now submit the new feed generated for the feedlisting html page to all the feed aggregators except for feedlisting.

The very next day you will find that a good number of your profile links got quick indexed in google and the rest will be also get indexed within the upcoming days.

Monday, February 28, 2011

Top Ten Adsense Tricks

1. While addition Adsense ads with your web-site or web page, it's very necessary that you should systematize ads such that it should combine as a part of your website page. They shouldn't come out to be ads. Users are negative and sometimes unaware to advertising on sites. They actually search the web searching for content and in order, not ads. Especially Banners - there is a less of .5% response. For those who have an Adsense ad appearing like the straight Banner with various colors. It won't be profitable.

2. Text ads are for all time superior than image ads. Like before, everybody is more receptive to text than images. Somehow it really is measured as a part of the online document and is also more clickable.

3. Avoid using Border ads. The most effective and best trick is always to erase the borders of Adsense ads to make them keeping the exact same color with your web site's background. You may use the color palettes to pick the right colors in Adsense set-up.

4. Avoid use of any other advertisements. Why??? Ha ha... the very first reason is to be legitimate as per Google's Rules and also the second more practical reason is that you don't prefer to distract your visitor's attention and go elseware without clicking your Adsense ads.

5. How to place your Ads? Hmm... that's a very good question. Okay, even if you've got the best Ad, people won't respond when they don't notice it instantly. The best spot to view the ad is the top of your web-page and subsequently aside to your document's text. Visitors will click it more often because it will look like your text or part of the content.

6. Reputable strategies to accumulate traffic. In some cases people use Google Adwords as well as other Pay-per-click search engines. The issue here is to find out very cautiously for the best niche and keywords to make your campaigns profitable. Alternative methods are link popularity procedures like link exchange directories, software as well as mass blog submission techniques. Please don't use link farms and classifieds for that, due to the fact that the search engine's algorithms are really clever and they'll ban your listings.

7. Usually do not depend on one web-site.Why??? O yes! you can also make money with one web-site but make an effort to make as more as possible.

8. Always relevant content is the key to any successful web-site. Articles are among the best tactics to build up huge web-sites which will be crawled by search engine's robots. Please don't forget search engines exist to deliver relevant content in the beginning.

9. Always try to use site maps. Google always prefer site maps first to visit your site and crawl it much sooner that any other submission process. For more information you can visit: http://www.google.com/webmasters/sitemaps

10.Always try to use related ads. It's basically the key elements for Adsense achievement. When the user is not able to get a significant ad in your page, they will not click the ads. Would you? So it's important to make relevant capital for your web page.

Thursday, February 24, 2011

Organic SEO Vs PPC

Organic SEO :

In organic search engine optimization, website owner or webmasters spend time and effort to get listed on top in major search engines. But natural optimization is much better than PPC campaign. It costs nothing. Only we spend time, follow the guidelines of search engines, and search some good websites to increase the backlinks of our website. We need also fresh content for our website pages means no duplicate or copied content. Long term market strategy is organic search engine optimization not PPC. Website owner always focus on nature search not PPC.

Advantages of Organic Search Engine Optimization :

1. Not require permanent investment in PPC campaign.
2. Organic search engine optimization delivers result for long time.
3. The traffic comes through organic search engine results is free and we can utilize the money in our other project without investing money in PPC campaign.

PPC :

It is time saving process and provides immediate results and very useful for the new business. Google and other search engines takes some times to crawl a new website. So it is better to get listed on top in sponsored ads in the search engines like google, yahoo and msn and other popular search engines. It needs good keyword selection to convert visitors into business and attractive content. It is the temporary solution to get traffic on the website. If you have money then you run PPC campaign else not.

We have lots of option to increase traffic and get good position in search engines. We have plenty of free articles directories, blogs. We could use these options to increase the backlinks of our websites. It takes time but only organic seo is the solution not PPC.

Advantages of PPC Campaign :

1. Instant result in business.
2. We can stop our PPC campaign any time.
3. We use any keyword to list our website.
4. We can send visitors to any landing page.
5. Perfect for time limited scheme.
6. It works with not well designed websites or whose ranking is low in search engines.

Monday, February 21, 2011

Social media optimization (SMO)

Social media optimization (SMO) can be defined as implementing changes to optimize a site for generating advertising through social media, online communities and community websites.

Techniques of SMO consist of adding up RSS feeds, social news buttons, blogging, and to incorporate anything that can allow an online community to communicate, such as photos, videos and blogs. The prime focus of Social media optimization (SMO) is on motivating traffic from sources other than search engines, though better search ranking is also an advantage of successful SMO.

Social Media Optimization is all about breaking down the site walls so content can be easily found, circulated and shared by the community. So the site gets visibility without depending strictly on search engines.
Benefits of social media optimization
Social media optimization is the next level in viral marketing where word of mouth is produced through the use of networking in social bookmarking, video and photo sharing websites like, facebook, twitter, digg, delicious, reditt, flicker etc. There is huge traffic on this site; all you need is a proper SMO campaign.

SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service and position the brand to the customers in their own terms and environment which results in a more genuine marketing message.

There are some other benefits which can be of great help:
  • Create Brand Awareness
  • Help in Lead Generation
  • Event Promotion
  • Reward inbound links
  • Help your content travel
  • Customer Loyalties
  • Help in globalizing your business
  • Single platform for unlike business minds
Top 10 Social network Sites
  • www.facebok.com
  • www.myspace.com
  • www.twitter.com
  • www.flixxeter.com
  • www.linkedin.com
  • www.tagged.com
  • www.classmates.com
  • www.myyearbook.com
  • www.imeem.com
  • www.reunion.com
Top 10 Social Bookmarking Sites

  • www.digg.com
  • www.delicious.com
  • www.stumbleUpon.com
  • www.reddit.com
  • www.fark.com
  • www.technorati.com
  • www.kaboodle.com
  • www.mixx.com
  • www.propeller.com
  • www.twine.com

Some Useful SEO Tips

Here are some free SEO tips and advices to help you to improve your online business on the internet. Just try this basic seo tips to improve your website ranking in major search engine’s SERPs.



Content is King – create unique and rich content sites. Avoid duplicate content and also don’t use same content on multiple pages, sub-domains or sites with different domain names

Keywords – use the keyword you’re targeting on the page in bold/strong. Should avoid keyword stuffing and use them in a manner that the relevancy of website is maintained.
  • Word tracker Keyword Research Tool
  • Google Keyword Research Tool
Title Tag - add keyword to the front of the title tag so that search engine spiders will know what your page is about. The title tag length should be 70 characters maximum. Do not use the precisely same title tag on every page on your website. Use unique title tag for each page.

Meta Tag Generator

H1 Tag – use H1 tag for page headlines and H2/H3 for subhead lines. Use your most prominent keyword in headline.

Alt tag – use relevant and keyword rich alt tags to describe your images to search engine spiders because they don’t index images.

Anchor Text – use the keyword as anchor text in your internal or external linking which you’re targeting on the page.

W3C Validation – validate your CSS and HTML using a program or an online service to check that the web page that you created is free of errors. Many search engines cannot properly index a site that has serious HTML errors.

W3C Validation Tool

Sitemap.xml – Submit your sitemap in xml format to Google, Yahoo, Bing and ASK.com.

Search Engine submission – after going on all above process your website is ready to submit to major search engines like Google, Yahoo, Bing and Ask. Other most of the search engines are powered by these four search engines.
  • http://www.google.com/addurl.html
  • http://www.bing.com/docs/submit.aspx
  • http://siteexplorer.search.yahoo.com/in/free/request
Directory Submission-submit your site to reputable web directories, open directories and yellow pages. Directory submission is proven to be a superb method for gaining quality one-way incoming back links.

List of Internet Directories

Link building – is the process of gaining inbound links to your website Get link from high PR websites because search engines consider links as votes to your site.

Backlink Checker Tool

Web Analytics – Web analytics is the measurement of the behavior of visitors to a website. There are plenty of web analytics software and services available that are free cost to the users.

http://www.google.com/analytics/

Some Useful Links
  • https://www.google.com/webmasters/tools/
  • https://siteexplorer.search.yahoo.com/mysites
  • http://www.bing.com/webmaster
Hope these SEO TIPS help you to enhance your web presence

Wednesday, February 16, 2011

SEO Tips - Robot.txt Definition and Use

Robots.txt: It is a file formed by webmasters is a set of instructions for the search engines robots that index the web pages. This is called The Robots Exclusion Protocol.

It includes User-Agent and Disallow. Here is the meaning of these words as these are very important part of robots.txt file:

User-Agent : It is used for the search engine robots. It gives the permission to a particular or all robots to index the
pages. Here is the syntax :

User-Agent : * ("*" means all robots have permission to crawl all the files/pages)

Disallow : It denies access to robots to directories/files. Here is the syntax:

Disallow: /images/ (it denies access to images directory.)

A simple robots.txt file should be:

User-Agent: *
Disallow:

It means we give permission to all the robots to visit and the directories and files.

It is very easy to create this file. Open notepad editor. Insert these instructions and save it by name robots in text
format. Put it in top-level directory and upload it. Suppose your website name is http://www.abc.com/ then your robots file's path should be here http://www.abc.com/robots.txt

Some Link Building SEO Tips

Here are some SEO tips from somebody that has been working on it for years. Generating back-links to your website is the best way that I know of to boost the number of visitors that your websites get on every day basis. But, which links are most efficient?

Webmasters disagree about that. Personally, I feel that all links are efficient to a certain level. If you only generate links from one social network or website, then you have essentially bet all of your money on one horse.

To continue with the gambling scenario for just a moment, if you go to a race track and you spread your money around, betting on several different horses in the same race, your odds of winning some money are better. Of course, at the track, you will lose money on the horses that don't win.

Unless you pay for back links, there is no way that you can lose. Posting at some of the directories is a waste of time, in my opinion, because they don't allow relevant links within the text or they don't have an author's box at the end of each article.

Of course, time is money, so without further delay, here are a few more link building SEO tips. These are all free options.

- Find related websites and offer to trade space. You allow the website owner to put a link on your site. He allows you to put a link on his.

- Create a daily blog with links to your website. Provide helpful information related to the products that you sell or promote on your sit.

- Write informational articles and post them at EzineArticles, Amazine or Go Articles, three of the top article directories online. Posting is free and each of the ezines allows back-links in the body and in the article box.
The next link building SEO tips have to do with social networks. You should have enough confidence in your products or the ones that you are promoting to encourage your friends and family to buy them.

If you do not have a Facebook and a MySpace page, then you are a little behind the times. Twitter is the latest thing, but for user friendliness and beginners, I would recommend Facebook, first.

The more links that you have leading to your website, the more traffic you will get. You cannot have too many links. If you also have outgoing links, then your site ranks higher in the search engines.

So, those are my SEO link building tips for the day. Wish they help you create more traffic to your site.

Tuesday, January 25, 2011

Avoid Mistakes While Dealing with Link Building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.

Seo Tips
Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very significant to use keyword as they help achieving optimization as per the search engine condition. But one must avoid extreme use of keywords. It is a fallacy that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. However hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building: 
There is no shortcut to success. Always avoid unethical promoters who promise to get links fast and useful in the snap. You may experience a sudden increase in Page Rank because of links but they are unethical connections can cause your site penalized or banned permanently.

Sunday, January 23, 2011

SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

Friday, January 21, 2011

2011 Latest SEO Tips

internet-marketing-mantra.blogspot.com
The year will start, which means we all have a second shot to humanize our search engine ranks and renew our sites so that it will provide the results we want - quality traffic driving high, converting prospects into actual buyers, maintaining a constant flow of visitors, more backlinks and so on. Google continues to change his mind on what's hot and what is not, and web marketing, it is our duty to deal with Google in the 2011.

As we enter the new year, perhaps one of the most important tips is to remind managers and owners of important sites such as the URL structures. While there have been rumors that Google is paying less interest for the keywords from a URL, experience shows that keywords in URLs are very important.

Over the past twelve to eighteen months, it was clear that the placement of keywords in URL have a huge impact on the sites that rank well in Google search results infamous. A structure search friendly URL to a URL friendly can go a long way combined with efforts to search engine optimization effective.

During a search friendly URL can give your website a significant boost in the form of search engine results ranking. If you have a URL search engine friendly, then you have an address that is static - no dynamic parameters - it is short and concise, containing relevant keywords in your web page.

While the impact is not yet ready as others, the correct URL structure is one of those things that give you a huge advantage in the long run. On the other hand, having a poor URL structure can not pull the site down and reduce visibility on search engines to zero.

To stay in the area of future search engine marketing and search engine optimization requirements for the year 2011, here are some tips on how to improve their URL structures. It’s important to know and understand best practices in the URL so that you are willing to contest next year.

  • Carefully plan your website's hierarchy.
  • One of the common mistakes of webmasters is burying their content deep into their website, which is counterproductive. A good website should only have a few folders, with the important site content not longer than three folders deep.
  • Effectively describe your content in your website.
  • One good way to promote what your website is all about is to have a clear description of it. Make sure that your URLs match the content of your web pages accurately.
  • Keep your URLs short.

Having short URLs are always a better choice over longer ones because they are easily remembered.

Thursday, January 20, 2011

How to Get Your Google Sitelink!

Have you ever looked for something on Google and on the top list was sub-pages listed on the site directly below the main list? They called Sitelinks listing search has. In this article I will explore Sitelinks, and most importantly, how you can help Google identify sub-pages as you want for your site link!

Sitelinks only appear in the list of the best for a given query. Normally, you will see these when you are looking for a specific company name.

Google said Sitelinks appear only if their algorithm can determine which of your pages would be eligible Sitelinks. It is important to note that Google shows these steps for webmasters, but for those who use the Google search.

One thing SiteLinked web sites have in common is an easy site to navigate. The main categories (which are useful for site links) are distinguished from other links. In general, the main category pages should appear as links on site.

These categories can include your company profile, company history, contact page, etc. If you have a product line of products for the services of four or five, it would also be ideal for website links. From Sitelinks depend on the structure of a website is something we can control.

To help Google find the pages you would like Sitelinked, the best practice is to link to those pages twice on every page of your Website. Many Websites have a left navigation structure that points to the main internal pages, which is fine. But we really want to highlight our main internal pages even more. Therefore, it is important to also link to these pages on the footer. Please look at the example link structure below.

Product | Product 2 | Product 3 | Company History | Contact Us

Notice how each page has a separator. This is very common among the many Sitelinks I have seen. If needed, use two lines for your main category links. There is a limit on the number of sub-pages that will be listed for a Sitelink, and from what I have seen eight is the limit.

The wording of sub-pages listed in a Sitelink can include anchor text, image alt text, and the url name (ie. widgets.htm would list as Widgets in a Sitelink). In creating Sitelink friendly pages, keep these considerations in mind. The goal here is to create consistency. So if you have images that link to your main categories, use alt text that matches the anchor text of your footer links.

SiteLink certain search queries return a link to a map. One thing that is common between these lists is a contact page that clearly and concisely state the name and address, as if it had been written for one envelope. In addition, the font size is larger than the text on the rest of the page and is not crowded between advertising or other text.

How Google ranks pages for Map Link website is something we can never fully understand. But we can reach some conclusions by looking pretty strong already Sitelinks!

Tuesday, January 18, 2011

Keywords Optimization

An integral part of any campaign in support of search engine optimization (SEO) is the research and choose keywords for your website. It is essentially words or phrases that are trying to defend in the search.

Do you Sell PEZ dispenser? You can then use the "fish", "service providers" , or the most popular items, such as "Star Wars Pez." When you decide on these keywords, you must enter keywords in the content and identification of the site is considered relevant for search engine placement for your site.

This includes the copy on your site, and all page titles, heading tags and links. This is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

• - Total Word Count: 500
• - Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Many SEO company is very passionate about their online success. By the end of the contract to have at least a lot more is spent on business services, your website ... or work for free until you.

Monday, January 17, 2011

Google Image Optimization

Google Image Optimization
There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.

Sunday, January 16, 2011

What is Google Adsense

AdSenseis a Google service that inserts the administrator of a website-based text ads, known as AdWords, and get money for each click users click on the ad.

How does Adsense?: 

The operation is very simple. webmaster inserts JavaScript code that calls a Google server. This server parses the page where you insert the code, and depending on its content, generates a code that shows a series of advertisements for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not have the money for each click, varies with each advertiser, and it is Google that decides what amount. But every moment you can see how much money you earn.

Google sends a check to your home at the end of each month if you earn more than $ 100 Anyway, the end of each year you send a check for the amount of money you will be.

Saturday, January 15, 2011

Google Page Rank (PR)

Google Page Rank (PR) is a numeric value that represents the importance of a site is online. Google is the idea that when a website puts a link (link) to another is a vote for the latter.

The more votes a page that will be considered more important by Google. In addition, the importance of the page that casts the vote decides the weight of this vote. In this way, Google calculates a page's importance by the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

The google page rank Algorithm "PageRankTM" was patented in the United States January 8, 1998, Larry Page. original title is "Method for the position of the node associated with the database", and was appointed as the patent number 6,285,999.

Friday, January 14, 2011

Top 10 Seo tips For Web site Optimization

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

  1. If your website has the Welcome screen
  2. make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site traditionally because Google can not read Flash pages and therefore can not access the rest of the site.
  3. Sure not to have broken links.
  4. Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
  5. Check the labels TITLE
  6. The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
  7. Check the META tags
  8. Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
  9. Check ALT tags
  10. ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
  11. Check your frames (frames)
  12. A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
  13. Have you got dynamic pages?
  14. It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
  15. Regularly update
  16. This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
  17. Robots.txt
  18. This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
  19. Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

Thursday, January 13, 2011

SEO Terms Part -3

Top 10 Seekers:
Page listed in the top 10 search engine results for a specific keyword or phrase.
First Time Visitors:
The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.
Visitors Returners:
The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.
Unique Visitors:
Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.
Page Views:
Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.
Average Page Visitors:
The number of pages each visitor views on average.
3-Way Link Exchange:
How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.
Algorithm:
Algorithm is a formula that is used by the search engine to categorize sites
Anchor text:
A text is a hyperlink.
Backlinks:
Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.
Black Hat SEO:
This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.
BLS:
backlinks.
Cache:
Cache is a storage area engine search database where you store all web pages.

Cgi-bin:
cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.
Cloaking:
A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.
DoFollow:
Standard of incoming links that do not have the attribute "nofollow".
Firefox:
A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.
Folksonomy:
Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

Wednesday, January 12, 2011

SEO Terms Part -2

Domain Name:
This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:
This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.
Web Site Optimization:
A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.
Website Optimization For Search Engines:
The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.
Page Rank:
The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.
Entry Pages:
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.
Exit Pages
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.
Search Keywords / Phrases:
These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.
Criminalization:
Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.
PFI (Pay for Inclusion):
Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.
Platform:
The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).
Flash Portal:
Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').
Web Positioning in Search Engines:
Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.
Relevance:
Affinity of a page including a listing of results of a search with the subject or information sought by a navigator
Server:
A computer that hosts information available to users (called clients) on the Internet or other network.
Referring Site:
The URL of a website that has a link that serves as a reference for visitors to come to a site.
Titles Different Pages:
Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.

Sunday, January 9, 2011

Seo Terms Part 1

Log File
This is a file created by a web server or proxy server which contains all information about the activity on that server.
PPC (Pay Per Click)
Search engines where advertisers pay present the results of that search every time someone clicks on your link. The major PPC search engines today are Google Adwords, Overture and Espotting.
Crawler / Spider / Robot / Spider
A program designed to crawl the web by following links between pages. Is the usual form used by the major search engines to find pages later part of their databases
Click Through Rate (CTR)
Ratet for clickks is the number of times a link is followed by sailors, divided by the number of times that the link is shown (in turn called printing).
Content:
Information available on one page including images, texts and any other information provided regardless of its format.
Dynamic Content:
Pages generated usually from the information in a database and the demands made by the navigator. This kind of content usually has the character "?" Within the URL.
IP Address
Internet Protocol Address: identifies a computer connected to the Internet.
Directories:
Databases are made by humans. Web pages indexed and are found in directories or subdirectories cataloging at their own discretion. The largest and most important are Yahoo and Open Directory Project.
Doorway Page:
Page designed and optimized for a browser and a particular keyword. The use of multiple pages of this type allows the same content is positioned properly in different browsers. This strategy is highly penalized by the major search engines.
Deep Links
are links to pages that are several levels below the domain root.
Cross Links:
Link consists of multiple websites in order to improve search engine positioning. If detected by search engines domains can be penalized.
Filters:
Specialized software to detect fraudulent practices or penalized by search engines. If the filter detects a search engine one of these practices directly apply a penalty to the website.
Frames:
Most search engines can manage web sites with frames (frames). Although difficulties have yet to try a website for 'frames' that one without 'frames'.
HTML:
Hyper Text Markup Language is the language used to write static pages for the World Wide Web and to specify links to pages and objects.
JavaScript:
Known script programming language that has broad support in browsers and Web development tools with this language you can write scripts.
Keywords Or Keyword:
Found on Web pages that describes the product, service or information presented by Web sites. Placed into the Meta tag "Keywords". Many search engines obviate the meta tag "keywords" due to misuse that has been made of them, so it is very important to clarify the standards used by search engines and directories.
Link Popularity Or League:
It is a measure of the importance of an Internet website based on the number of external links is the website. It is one of the most important factors used by the major search engines to sort the results presented to sailors. The popularity of leagues (link popularity) defines how important a website. Search engines believe that if many sites have links to your site, its content must be of high quality. Conclusion: the higher the popularity of links, the higher the position in Google. Another important thing is that a connection of a website with a 'link popularity' very high at your site has a connection higher than a site that borders low.
Site Map:
The availability of a site map has two advantages: it is much easier for visitors to find their way around the site, and makes it much easier for a search engine indexes your site.
Meta Search:
Websites specializing in consulting various search engines simultaneously and present the information in a comprehensible and orderly.
Meta Tags:
They are HTML tags that contain keywords for which your website will be found. The met tags are very important when positioning a Web site because search engines rank pages according to the met tags they find. The most used are the title, description and keywords.
Search Engines:
A search engine or unbuscador is a system that seeks and indexes websites and allows users to find what is on those sites through keywords. One Stat lets you know from which search engines visitors are coming to your site.
Much Content:
In most text (context) that is available on a website, more information than a search engine can collect from a Web site. This has a positive effect on the trial of the website.

Saturday, January 8, 2011

Search Engine Optimization (SEO)

Website Optimization is a intricate matter, but should be known by every industrialist who wants to be successful on the Internet.

According to the glossary of the Royal Spanish Academy, optimize is decision of the best way to perform an movement. Therefore, optimization of your website would make it conform with the best likely with each of its functions.

Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.

We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.

In order to get to a site that complies with the individuality listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.

Thursday, January 6, 2011

Useful Seo Tips

1. If you don?t want too much struggle from other SEO?s, choose your keywords accurately.
For example, in its place of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
Order of keyword also matter for search engines. Search engine treats ?Loan Equity? and ?Equity Loan? as different keywords.

2.Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) to separate multiple keywords.
For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3.Get your second or third keywords in your directory name and filename.

4.Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don?t like pages with too many errors.

5.Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.

6.Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use (H1 H2 H3) tag for specifying anything important.
To reduce size of heading use CSS.

7.Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
Search engine like Yahoo still give it importance.

8.Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

9.Use text for navigation menu instead of using images or Java scripts.

10.Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Jusk like instead of seo, I have use search engine optimization at many places on this page.

11.If you are using images then use ?alt? attribute to describe your image with proper keyword.

12.One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

13.Keep size of your webpages less than 50KB so it is downloaded fast and visitors don?t have to wait for long.
For good SEO site page size ideal should be 15KB.

14.Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

15.Don?t use dynamic url because it don?t contain keywords so its not search engine friendly.
If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

16.Don?t try to spam and never use methods like cloaking, keyword spamming or doorway pages.
Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this.
Instead of that try to add more quality content to your existing website.

17.Submit your website only once to google, Yahoo, AltaVista and other search engines and open directory.
Don?t use any script or website for automatic submission.

18.If your website contents changes very often then provide visitor with Newsletter and RSS feed.

19.Write articles on website related to yours having higher page ranking and leave your websites link.

20.Get link from other sites related to yours, search engine consider it as vote in your favour.

By following our top 20 tips and some other guidelines provided by us you can get in top 10 position in SERP?s.

Saturday, January 1, 2011

Top Tips for Social Media Marketing

Social media is a powerful and cost-effective marketing tool for your business. It will not only put you directly in touch with existing and new clients, it will make you more personable, trustworthy and approachable. It will also improve links to your website, boost your SEO, help you to raise your own profile and establish new networks while attracting more business overall.
Of course, for most of you these tips will be completely obvious, however - I have had many people request some social media marketing advice, so to get you started, here are my top tips:
Twitter
Twitter is a hugely effective free marketing tool for your business. It’s a micro-blogging site and somewhere that allows you to talk directly to your customers quickly and easily. You basically follow people and people follow you.
You can tweet about yourself while keeping updated on the rest of the world. Sign up and create an account, reserving your business name and start ‘tweeting’. You can tweet about your company news, point people back to your website and any useful blogs you might have, or even respond to tweets about your sector.
If you’ve got an iPhone, you can use an application called TwitPic to instantly share your photos on Twitter. It’s a great way to add more personality to your business.
A useful ‘search’ function on Twitter will help you to find relevant people to follow or even target. For instance, as a PR person, I follow PR Week but also lots of design and marketing agencies around Staffordshire and Cheshire. I’ve found lots of new business by tweeting about my services and sharing my expertise. I’ve also searched for things like ‘PR services’ and ‘web developer required’ to target others and introduce myself.
To make the most out of your Twitter account you can use more advanced tools like Hootsuite or TweetDeck. These will make using Twitter a whole lot easier and come with lots of useful features. Take for instance, Hootsuite – you can schedule Tweets to be posted onto your profile while you’re away from your desk. Twitter has also recently introduced ‘Lists’ whereby you can organise all the people you are following, placing them into categories.
Bear in mind that you can't just self-broadcast. Social media is about sharing and talking to people. Get involved with things like #FF - or 'Follow Friday' where you recommend people to follow every Friday. Or 'RT', meaning 'Retweet', things that people are tweeting about to show your support.
And don't expect to win lots of business overnight with Twitter. Think of it more like a way of building relationships that might turn into customers. But never expect it, otherwise people will see through your insincerity.
Facebook
If Facebook were a country, it would be the world’s third largest. As a business, you can start a Page where people can 'like' you, similar to Twitter, and become fans of your business. Like Twitter, this is a fantastic free marketing tool to help build your online presence and get more people talking about you and your products or services.
Again, you can point people back to your website, your blog posts or even seek customer feedback. For example, on Creative Boom’s Fanpage, I often talk directly to my fans, asking their opinion on how I can continue to improve the website. As a result, I recently launched this new Tips section – to other help and advice to freelancers, start-ups and small businesses.
Please note that Facebook is only really suitable for consumer type businesses. There's no point in starting a Page if you sell tiles, for example. Facebook is only suited to those companies who naturally have a community... Take for example, high street retailer ZARA. Their Facebook page has literally millions of 'Likes' and all because their product is so suitable for this social media environment.Therefore, if your firm is more business-to-business, consider just focusing on Twitter instead.
Linked In
Linked In is a business version of Facebook that is hugely popular and has over 60 million users worldwide. It has some very useful functions like ‘Recommendations’ where you can encourage clients or colleagues to add a testimonial to your Linked In profile.
It’s also another social media network that has Groups. On my own profile, I've followed relevant groups such as Staffordshire Business and regularly talk online through the forums. It’s also a great way of keeping informed of any relevant business networking events going on in your local area.
But I'll be honest, I don't really like LinkedIn. It's my least favourite of all the social media. But it's there and many people use it, so it's always best to be a part of it, rather than not at all.
Blogging
Writing a blog gives you credibility, helps you to showcase your expertise and target potential new customers online. What’s more, by integrating a blog into your current website, you’ll be providing fresh and relevant copy.
And search engines like Google love regularly updated copy, which will really help boost your SEO. If you’re stuck for things to write then consider the following: you could comment on something in the news; provide tips and advice; share your expertise; review a product or service relevant to your industry or even just talk about your recent client wins. Or read my Things to Blog about when you run out of Ideas article.
Don’t forget to give your blog posts titles with SEO in mind. Think of what people would search for in the search engines. For instance, this feature would be ‘Top tips for social media marketing’. It’s another great way of being found through the search engine results pages.
Forums, chat rooms and chatting online
Contribute to online conversation and check out other people’s blogs that are within your sector, adding intelligent comments/debate to their posts. It will give you further credibility and put you in touch with hundreds of potential new customers.
More importantly, it will sometimes build links back to your own website. Why is link building so important? It’s relevant for SEO and helps to drive more traffic to your website. The more traffic you have, the more potential customers you’re reaching. The more strong and relevant links you have, the more your rankings will improve. Remember, social media goes hand-in-hand with SEO.
Multimedia
Have you considered using multimedia to boost your online presence? Websites like Flickr, Vimeo and YouTube[http://www.youtube.com] are a great way to add more personality to your business.
If you’re a designer and you want to showcase your work, you can easily produce a video gallery of your work and post it onto YouTube. If you’re a photographer you can upload your work onto Flickr, a photo sharing site that also has groups, forums and online communities.
Or how about adding videos to your own website? You could demonstrate a new product? Or just talk to your customers direct by introducing ‘vlogs’ or video blogs.
Join everything up!
Finally, once you’ve got your own Twitter and Facebook accounts up and running and you’ve started a blog or introduced YouTube videos, why not connect them all up? You can use things like Twitterfeed to tap into your blog’s RSS feed and automatically post things onto Twitter and Facebook.
Just think of Twitter and Facebook as powerful tools that will drive traffic to your website. Don’t forget to add some social media icons to your website so that people can easily follow you on Twitter or become your fan on Facebook.And before you know it, you'll have built up your own online community and be in touch with a whole new range of interesting people.