Showing posts with label poor quality link problem. Show all posts
Showing posts with label poor quality link problem. Show all posts

Monday, November 26, 2012

What are the Poor Quality Links?

Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.

What does poor quality link building involve?
  1. Spam forum posting
  2. Excessive keyword use (a common theme in the early days of SEO but now considered spam)
  3. Fake websites and profiles
  4. Excessive submissions to directories
These methods can sometimes give companies a ‘fast-track’ boost to the top of Google temporarily, however, they are very risky and unethical.  Certain SEO agencies use these methods to make a quick profit before moving on to apply their deceptive tactics to new customers.