Poor quality link building, also known as black hat SEO, involves numerous forms of spamming and is designed to artificially inflate a website’s search engine rankings. White hate SEO, on the other hand, focuses on more relevant and authoritative link building by building relationships with clients.
What does poor quality link building involve?
What does poor quality link building involve?
- Spam forum posting
- Excessive keyword use (a common theme in the early days of SEO but now considered spam)
- Fake websites and profiles
- Excessive submissions to directories