One of the most important skills an advanced SEO
must possess is the ability to analyze and understand the link
structure of a given web page or website. This skill can be applied to
many different SEO-related topics, such as information architecture,
link building, and the mysterious practice of PageRank sculpting. Even “content is king” advocates rely on links to deliver traffic, increase rankings, and to make their content discoverable to search engine crawlers.
Anyone who’s serious about SEO needs to be able to easily identify links that (a) cannot be crawled, or (b) cannot flow PageRank. Two common examples of this are:
Anyone who’s serious about SEO needs to be able to easily identify links that (a) cannot be crawled, or (b) cannot flow PageRank. Two common examples of this are:
- links that include the
rel="nofollow"
attribute - links that are embedded in a page via inline frames (i.e.
<iframe>
elements)