- Keep the content relevant to your target audience and current visitors. For instance, don't write about your dog if your website is on learning languages.
- Develop a tone that is in tune with your audience - Don't bombard your reader with technical language they have no knowledge of.
- Don't substitute quantity for quality. Indeed, aim for high quality content above all.
- Offer your audience something different. Write about something novel or something that no one else knows. Or take an original or alternative viewpoint on an issue. Or offer an alternative way of doing things, or using your product in a novel way. Especially grasp this if they are relevant to your niche.
- Be concise. Don't waffle on unnecessarily or bombard your reader with things of no interest to them. If you have an exciting point to make or an attractive offer, don't cloud it with irrelevant information. Don't have lengthy introductions. Get into the substance straight away. Make your content digestible - Using bullet points are useful for this.
- Have a variety of media and content on your website to keep users entertained - Include a crazy or attention-grabbing photo, interviews with renowned, well-known, or respected people
Don't delay implementing these excellent methods. The longer you wait the more traffic you will lose.
