Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages

Including the original Penguin algorithm launch in late April, this is the third update, so we’re calling it Penguin 3 and avoiding the previous 1.1, 1.2, etc. naming scheme, just as we’ve done with the Panda updates.

 

Penguin Releases So Far

Here’s the list so far, showing when each Penguin update came out, the percentage of English-languages queries it was said to impact (other languages are also impacted, but we’re using English as a consistent baseline):

• Penguin 1: April 24, 2012 (3.1%)
• Penguin 2: May 26, 2012 (less than 0.1%)
• Penguin 3: Oct. 5, 2012 (0.3%)

 

Some Details On Penguin 3

Cutts, chief of Google’s spam team, posted about the Penguin update in a series of tweets. The first said that a Penguin data refresh is on its way and that about 0.3 percent of English-language queries will be “noticeably affected.”

Weather report: Penguin data refresh coming today. 0.3% of English queries noticeably affected. Details: goo.gl/AF5kt — Matt Cutts (@mattcutts) October 5, 2012

Google’s Venice Update: A Push For Local SEO

You probably know about Google’s Panda and Penguin algorithm updates, but what about the Venice update? A few months ago, Google rolled out Venice, which focused largely on local search. Although it’s a bit under the radar, the Venice update is extremely important for local business owners because search queries no longer depend on the searcher for location specific words – it uses the searcher’s IP address to deliver location-based results. There’s no better time to focus on local SEO than now!

 

What exactly is the Venice update?

Released in February, the Venice update changed how Google users search. Google wants to provide you with the most relevant results to your queries, so they added location to the mix. The two statements they released about Venice were that it made “improvements to ranking for local search results” and that it “improved local results” overall. You may have noticed your “current” location displayed in the left column of your Google search screen. This location, based off of your IP address, is used to determine search results. For instance, you can simply search for “hair salon” and Google will show you sites for salons in your area on the first page (as illustrated below). You can also change it manually if you wish, allowing you to look up businesses in other areas. Convenient, right?

Google Penguin Update: How did the public react [Infographic]

See real comments from the public (mostly from webmasters) about the penguin aka webspam update

Google penguin update has already hit many websites out there. In fact 67% of the webmasters are already frustrated about this update. I made this presentation to voice out the public’s view about the webspam update. Google, are you listening to this? People have already started to think of using alternate search engines. 

"Please make the algorithm intelligent or simply revert back the changes done!" 

By : Submitinme

Google Penguin Update : 5 Types of Link Issues Harming Some Affected Websites

Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates. 

The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks.

 

Natural Links

 

Before we get into the new findings, first it’s important to understand a bit about Google and links.

Above all, Google considers links as editorial "votes". So, theoretically, the sites that receive the most votes should rank higher on Google because more people find them valuable.