According to the glossary of the Royal Spanish Academy, optimize is decision of the best way to perform an movement. Therefore, optimization of your website would make it conform with the best likely with each of its functions.
Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.
We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.
In order to get to a site that complies with the individuality listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.
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