Showing posts with label SERP. Show all posts
Showing posts with label SERP. Show all posts

Monday, July 9, 2012

The Importance of Determining SERP Competition

Great detectives are timeless and now is a great time to start stepping up your SERP sleuthing :)
SEO has long been a process in which instant financial gratification has been hard to come by (especially on a brand new project). I believe the "patience" trait required by the nature of SEO is what causes many projects to fail due to a couple of different things:
  1. Many people getting into SEO get sold on "make a lot of easy money working from home" mantras and are lured in by otherwise dishonest marketers.
  2. SEO has a lot of upfront cost that may not be recouped for months (or years)
As organic real estate continues to become more elusive and expensive inside of Google (and harder to evaluate thanks to *not provided*) it really has never been more important to appropriately evaluate your competition and your keyword market.