Link building is vital step in the SEO process that serves to generate in bound traffic from reputed, highly-ranked websites, directories, blogs as well as the social network. With the volume of content updated across innumerable web pages each minute, and changes in website structures, it is often very difficult to guarantee that all links across these content pages will lead to the intended landing pages.
Broken or invalid links that lead nowhere offer a great opportunity to capture attention in a more direct way, by simply promoting a link to your website, while pointing out broken links on other web pages, which make take a lot of time and effort on the part of the webmaster to identify and correct regularly.
Your request to replace broken links with those leading to your site may well be entertained since these broken links, when unnoticed may cost a website its SERP ranking in the long run. Here’s how you can creatively capitalize on broken links to strengthen your position on the SERP.
