Product detail pages are critical for ecommerce sites. They are also the ones Google and other search engines have the most trouble with.
While Magento provides some basic search-engine-optimization capabilities out of the box, search engines still face challenges when crawling the pages of a Magento-powered storefront. This article will focus on the product detail pages. It is the first in a series where I will review the SEO changes you can do to a Magento setup. The idea is to make it easier for the search engines to find, index and rank the pages — without alienating your users. These detailed SEO changes will dramatically improve the search performance of Magento product detail pages, making them much more effective at doing their job. In subsequent articles, I will go over the changes to other important pages like main category pages, sub-categories, internal search pages, etc.
While Magento provides some basic search-engine-optimization capabilities out of the box, search engines still face challenges when crawling the pages of a Magento-powered storefront. This article will focus on the product detail pages. It is the first in a series where I will review the SEO changes you can do to a Magento setup. The idea is to make it easier for the search engines to find, index and rank the pages — without alienating your users. These detailed SEO changes will dramatically improve the search performance of Magento product detail pages, making them much more effective at doing their job. In subsequent articles, I will go over the changes to other important pages like main category pages, sub-categories, internal search pages, etc.
