Why can AdWords clicks differ from Analytics sessions in your reports?

[A] Some visitors may have javascript disabled
[B] some visitors may be blocking cookies
[C] clicks and sessions are different metrics
[D] all of the above

Answer: [D] all of the above

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

[A] Remarketing
[B] Interest Categories
[C] Demographic reporting
[D] B and C only
[E] A, B, and C

Answer: [E] A, B, and C

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

[A] Traffic type
[B] Language
[C] Device Category
[D] B and C only
[E] A, B, and C

Answer: [D] B and C only

Which report would you use to determine the % of your site traffic that has already been to your site before?

1. [A] Behaviour – New vs returning report
2. [B] Behaviour – Frequency & Recency report
3. [C] Interests – Affinity categories report
4. [D] All traffic – Referrals report
5. [E] Ecommerce – Sales performance report

Answer: [A] Behaviour – New vs returning report

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

1. [A] Ecommerce reports
2. [B] Multi channel funnels reports
3. [C] Interests report
4. [D] Goals reports
5. [E] Campaigns reports

Answer: [B] Multi channel funnels reports

Which of the following would prevent URL destination goal conversions from being recorded?

1. [A] There was a misspelling in the URL of the goal definition
2. [B] The tracking code is missing from the conversion page
3. [C] The match type in the goal definition is incorrect
4. [D] No URL destination goals have been defined
5. [E] All of these answers apply

Answer: [E] All of these answers apply

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
4. [D] All of these statements are true.

Answer: [D] All of these statements are true.

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

1. [A] product SKU(s)
2. [B] purchase amount
3. [C] billing city
4. [D] tax amount
5. [E] credit card number

Answers: [E] credit card number

Which of the following questions can be answered using the goal flow report?

1. [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
2. [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?
3. [C] Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
4. [D] Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
5. [E] All of these can be answered using the goal flow report.

Answer: [E] All of these can be answered using the goal flow report.

Which of the following metrics would most strongly suggest a poorly performing website?

1. [A] Bounce Rate > 90%
2. [B] Bounce Rate < 90%
3. [C] % New Visits > 90%
4. [D] Avg. Session Duration > 5 minutes
5. [E] None of these answers

Answer: [A] Bounce Rate > 90%

Which of the following metrics is available when Site Search tracking is enabled?

1. [A] Sessions with Search: The number of sessions that used your site’s search function at least once.
2. [B] Search Exits: The number of searches made immediately before leaving the site.
3. [C] Time after Search: The amount of time users spend on your site after performing a search.
4. [D] Search Refinements: The number of times a user searched again immediately after performing a search.
5. [E] All of the above

Answer: [E] All of the above

Which of the following is not a required parameter in the URL builder?

1. [A] Campaign Name
2. [B] Campaign Medium
3. [C] Campaign Content
4. [D] Campaign Source
5. [E] All of these are required

Answer : [C] Campaign Content

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

• They can help her calculate how often someone clicked on her ad and then converted
• They can help her evaluate how engaging her ad is to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can give her an idea of how often her ad is shown to potential customers

The correct answer is:

• They can give her an idea of how often her ad is shown to potential customers

Explanation: Impressions show you how often your ad is shown on a search result page or other site on the Google Network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad.

Read more here: https://support.google.com/partners/answer/6172653?hl=en

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and 

(a) ___________________ data from your business and the competition to drive a 

(b) ___________________ of the online experience that your 

(c) ___________________ and potential customers have which translates to your desired 

(d) ___________________.

(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes

Answer : (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes