Why can AdWords clicks differ from Analytics sessions in your reports?

[A] Some visitors may have javascript disabled
[B] some visitors may be blocking cookies
[C] clicks and sessions are different metrics
[D] all of the above

Answer: [D] all of the above

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

[A] Remarketing
[B] Interest Categories
[C] Demographic reporting
[D] B and C only
[E] A, B, and C

Answer: [E] A, B, and C

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

[A] Traffic type
[B] Language
[C] Device Category
[D] B and C only
[E] A, B, and C

Answer: [D] B and C only

Which report would you use to determine the % of your site traffic that has already been to your site before?

1. [A] Behaviour – New vs returning report
2. [B] Behaviour – Frequency & Recency report
3. [C] Interests – Affinity categories report
4. [D] All traffic – Referrals report
5. [E] Ecommerce – Sales performance report

Answer: [A] Behaviour – New vs returning report

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

1. [A] Ecommerce reports
2. [B] Multi channel funnels reports
3. [C] Interests report
4. [D] Goals reports
5. [E] Campaigns reports

Answer: [B] Multi channel funnels reports

Which of the following would prevent URL destination goal conversions from being recorded?

1. [A] There was a misspelling in the URL of the goal definition
2. [B] The tracking code is missing from the conversion page
3. [C] The match type in the goal definition is incorrect
4. [D] No URL destination goals have been defined
5. [E] All of these answers apply

Answer: [E] All of these answers apply

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
4. [D] All of these statements are true.

Answer: [D] All of these statements are true.

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

1. [A] product SKU(s)
2. [B] purchase amount
3. [C] billing city
4. [D] tax amount
5. [E] credit card number

Answers: [E] credit card number

Which of the following questions can be answered using the goal flow report?

1. [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
2. [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?
3. [C] Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
4. [D] Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
5. [E] All of these can be answered using the goal flow report.

Answer: [E] All of these can be answered using the goal flow report.

Which of the following metrics would most strongly suggest a poorly performing website?

1. [A] Bounce Rate > 90%
2. [B] Bounce Rate < 90%
3. [C] % New Visits > 90%
4. [D] Avg. Session Duration > 5 minutes
5. [E] None of these answers

Answer: [A] Bounce Rate > 90%