Which report would you use to determine the % of your site traffic that has already been to your site before?

1. [A] Behaviour – New vs returning report
2. [B] Behaviour – Frequency & Recency report
3. [C] Interests – Affinity categories report
4. [D] All traffic – Referrals report
5. [E] Ecommerce – Sales performance report

Answer: [A] Behaviour – New vs returning report