Saturday, January 21, 2017

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?




How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?


  • They can help her calculate how often someone clicked on her ad and then converted
  • They can help her evaluate how engaging her ad is to potential customers
  • They can give her an idea of how often someone clicked on her ad
  • They can give her an idea of how often her ad is shown to potential customers
The correct answer is:
  • They can give her an idea of how often her ad is shown to potential customers
Explanation: Impressions show you how often your ad is shown on a search result page or other site on the Google Network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad.