Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and 

(a) ___________________ data from your business and the competition to drive a 

(b) ___________________ of the online experience that your 

(c) ___________________ and potential customers have which translates to your desired 

(d) ___________________.

(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes

Answer : (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes