Avoid Mistakes While Dealing with Link Building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.


Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very significant to use keyword as they help achieving optimization as per the search engine condition. But one must avoid extreme use of keywords. It is a fallacy that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. However hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building: 
There is no shortcut to success. Always avoid unethical promoters who promise to get links fast and useful in the snap. You may experience a sudden increase in Page Rank because of links but they are unethical connections can cause your site penalized or banned permanently.

SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

2011 Latest SEO Tips

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The year will start, which means we all have a second shot to humanize our search engine ranks and renew our sites so that it will provide the results we want - quality traffic driving high, converting prospects into actual buyers, maintaining a constant flow of visitors, more backlinks and so on. Google continues to change his mind on what's hot and what is not, and web marketing, it is our duty to deal with Google in the 2011.

As we enter the new year, perhaps one of the most important tips is to remind managers and owners of important sites such as the URL structures. While there have been rumors that Google is paying less interest for the keywords from a URL, experience shows that keywords in URLs are very important.

Over the past twelve to eighteen months, it was clear that the placement of keywords in URL have a huge impact on the sites that rank well in Google search results infamous. A structure search friendly URL to a URL friendly can go a long way combined with efforts to search engine optimization effective.

During a search friendly URL can give your website a significant boost in the form of search engine results ranking. If you have a URL search engine friendly, then you have an address that is static - no dynamic parameters - it is short and concise, containing relevant keywords in your web page.

While the impact is not yet ready as others, the correct URL structure is one of those things that give you a huge advantage in the long run. On the other hand, having a poor URL structure can not pull the site down and reduce visibility on search engines to zero.

To stay in the area of future search engine marketing and search engine optimization requirements for the year 2011, here are some tips on how to improve their URL structures. It’s important to know and understand best practices in the URL so that you are willing to contest next year.

• Carefully plan your website's hierarchy.
• One of the common mistakes of webmasters is burying their content deep into their website, which is counterproductive. A good website should only have a few folders, with the important site content not longer than three folders deep.
• Effectively describe your content in your website.
• One good way to promote what your website is all about is to have a clear description of it. Make sure that your URLs match the content of your web pages accurately.
• Keep your URLs short.

Having short URLs are always a better choice over longer ones because they are easily remembered.

How to Get Your Google Sitelink!

Have you ever looked for something on Google and on the top list was sub-pages listed on the site directly below the main list? They called Sitelinks listing search has. In this article I will explore Sitelinks, and most importantly, how you can help Google identify sub-pages as you want for your site link!

Sitelinks only appear in the list of the best for a given query. Normally, you will see these when you are looking for a specific company name.

Google said Sitelinks appear only if their algorithm can determine which of your pages would be eligible Sitelinks. It is important to note that Google shows these steps for webmasters, but for those who use the Google search.

One thing SiteLinked web sites have in common is an easy site to navigate. The main categories (which are useful for site links) are distinguished from other links. In general, the main category pages should appear as links on site.

These categories can include your company profile, company history, contact page, etc. If you have a product line of products for the services of four or five, it would also be ideal for website links. From Sitelinks depend on the structure of a website is something we can control.

To help Google find the pages you would like Sitelinked, the best practice is to link to those pages twice on every page of your Website. Many Websites have a left navigation structure that points to the main internal pages, which is fine. But we really want to highlight our main internal pages even more. Therefore, it is important to also link to these pages on the footer. Please look at the example link structure below.

Product | Product 2 | Product 3 | Company History | Contact Us

Notice how each page has a separator. This is very common among the many Sitelinks I have seen. If needed, use two lines for your main category links. There is a limit on the number of sub-pages that will be listed for a Sitelink, and from what I have seen eight is the limit.

The wording of sub-pages listed in a Sitelink can include anchor text, image alt text, and the url name (ie. widgets.htm would list as Widgets in a Sitelink). In creating Sitelink friendly pages, keep these considerations in mind. The goal here is to create consistency. So if you have images that link to your main categories, use alt text that matches the anchor text of your footer links.

SiteLink certain search queries return a link to a map. One thing that is common between these lists is a contact page that clearly and concisely state the name and address, as if it had been written for one envelope. In addition, the font size is larger than the text on the rest of the page and is not crowded between advertising or other text.

How Google ranks pages for Map Link website is something we can never fully understand. But we can reach some conclusions by looking pretty strong already Sitelinks!

Keywords Optimization

An integral part of any campaign in support of search engine optimization (SEO) is the research and choose keywords for your website. It is essentially words or phrases that are trying to defend in the search.

Do you Sell PEZ dispenser? You can then use the "fish", "service providers" , or the most popular items, such as "Star Wars Pez." When you decide on these keywords, you must enter keywords in the content and identification of the site is considered relevant for search engine placement for your site.

This includes the copy on your site, and all page titles, heading tags and links. This is not an easy process, but necessary for SEO.

When you insert your keywords throughout the content of the on-site, it is vital to understand the density at which the keywords are optimized on a page. The "keyword density" is referring specifically to how often a keyword is used in your copy of the in-page. Search engines compute the percentage of keyword density, and found the more often a search term in content, most will think that your page is relevant and should be ranked higher. However, there is a fine line between having an optimum density of the keyword and over-stuffing your content with keywords and terms.

Please note: Just because you have the right amount of keyword density in your SEO campaign, it means that the higher you will automatically align. The new Google algorithm favors really related terms to search only the keyword density. Focus also on the quality of its content, which only focus on your keyword density. If you exceed the optimal density of the keyword, you can face a penalty of over-optimization.

There's percentage of "perfect" in the keyword density in SEO, but strives to keep our Volacci density at or below 5 percent. The percentage of a page is relative to its length happy, so it is recommended that you know the formula for calculating each page. The formula for the keyword density is quite simple.

1. Count how many words you have on your page.
2. Count how many times you have used your keyword
3. Apply this formula

Keyword density = ([key word count]) * 100 / (total word count]
For example, let's say you have a 500 word article about PEZ dispensers, and you are optimizing for "FISH"

• - Total Word Count: 500
• - Applications of FISH keyword: 12

Density of "fish" = (12 * 100) / 500
The keyword density for "FISH" on page is 2.4%

SEO campaigns, have keyword optimization in content on-page is very important to be relevant to the search engines. However, if you focus too much on keyword density, you can potentially lose focus on other important elements in the dynamic approach to optimizing your site. Use the formula for keyword density to ensure that you are applying relevant applications of your keywords in quality content and links so that you are getting the most out of your research. If you abuse your keywords, Google will get you gods, so the stuffers are not saved.

Many SEO company is very passionate about their online success. By the end of the contract to have at least a lot more is spent on business services, your website ... or work for free until you.

Google Image Optimization

Google Image Optimization

There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.