Social media optimization (SMO)

Social media optimization (SMO) can be defined as implementing changes to optimize a site for generating advertising through social media, online communities and community websites.

Techniques of SMO consist of adding up RSS feeds, social news buttons, blogging, and to incorporate anything that can allow an online community to communicate, such as photos, videos and blogs. The prime focus of Social media optimization (SMO) is on motivating traffic from sources other than search engines, though better search ranking is also an advantage of successful SMO.

Social Media Optimization is all about breaking down the site walls so content can be easily found, circulated and shared by the community. So the site gets visibility without depending strictly on search engines.
Benefits of social media optimization
Social media optimization is the next level in viral marketing where word of mouth is produced through the use of networking in social bookmarking, video and photo sharing websites like, facebook, twitter, digg, delicious, reditt, flicker etc. There is huge traffic on this site; all you need is a proper SMO campaign.

SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for a relatively unknown product or service and position the brand to the customers in their own terms and environment which results in a more genuine marketing message.

There are some other benefits which can be of great help:

• Create Brand Awareness
• Help in Lead Generation
• Event Promotion
• Reward inbound links
• Help your content travel
• Customer Loyalties
• Help in globalizing your business
• Single platform for unlike business minds

Top 10 Social network Sites

• www.facebok.com
• www.myspace.com
• www.twitter.com
• www.flixxeter.com
• www.linkedin.com
• www.tagged.com
• www.classmates.com
• www.myyearbook.com
• www.imeem.com
• www.reunion.com

Top 10 Social Bookmarking Sites

• www.digg.com
• www.delicious.com
• www.stumbleUpon.com
• www.reddit.com
• www.fark.com
• www.technorati.com
• www.kaboodle.com
• www.mixx.com
• www.propeller.com
• www.twine.com

Some Useful SEO Tips

Here are some free SEO tips and advices to help you to improve your online business on the internet. Just try this basic seo tips to improve your website ranking in major search engine’s SERPs.

Content is King – create unique and rich content sites. Avoid duplicate content and also don’t use same content on multiple pages, sub-domains or sites with different domain names

Keywords – use the keyword you’re targeting on the page in bold/strong. Should avoid keyword stuffing and use them in a manner that the relevancy of website is maintained.

• Word tracker Keyword Research Tool
• Google Keyword Research Tool

Title Tag - add keyword to the front of the title tag so that search engine spiders will know what your page is about. The title tag length should be 70 characters maximum. Do not use the precisely same title tag on every page on your website. Use unique title tag for each page.

Meta Tag Generator

H1 Tag – use H1 tag for page headlines and H2/H3 for subhead lines. Use your most prominent keyword in headline.

Alt tag – use relevant and keyword rich alt tags to describe your images to search engine spiders because they don’t index images.

Anchor Text – use the keyword as anchor text in your internal or external linking which you’re targeting on the page.

W3C Validation – validate your CSS and HTML using a program or an online service to check that the web page that you created is free of errors. Many search engines cannot properly index a site that has serious HTML errors.

W3C Validation Tool

Sitemap.xml – Submit your sitemap in xml format to Google, Yahoo, Bing and ASK.com.

Search Engine submission – after going on all above process your website is ready to submit to major search engines like Google, Yahoo, Bing and Ask. Other most of the search engines are powered by these four search engines.

• http://www.google.com/addurl.html
• http://www.bing.com/docs/submit.aspx
• http://siteexplorer.search.yahoo.com/in/free/request

Directory Submission-submit your site to reputable web directories, open directories and yellow pages. Directory submission is proven to be a superb method for gaining quality one-way incoming back links.

List of Internet Directories

Link building – is the process of gaining inbound links to your website Get link from high PR websites because search engines consider links as votes to your site.

Backlink Checker Tool

Web Analytics – Web analytics is the measurement of the behavior of visitors to a website. There are plenty of web analytics software and services available that are free cost to the users.

http://www.google.com/analytics/

Some Useful Links

• https://www.google.com/webmasters/tools/
• https://siteexplorer.search.yahoo.com/mysites
• http://www.bing.com/webmaster

Hope these SEO TIPS help you to enhance your web presence

SEO Tips - Robot.txt Definition and Use

Robots.txt: It is a file formed by webmasters is a set of instructions for the search engines robots that index the web pages. This is called The Robots Exclusion Protocol.

It includes User-Agent and Disallow. Here is the meaning of these words as these are very important part of robots.txt file:

User-Agent : It is used for the search engine robots. It gives the permission to a particular or all robots to index the
pages. Here is the syntax :

User-Agent : * ("*" means all robots have permission to crawl all the files/pages)

Disallow : It denies access to robots to directories/files. Here is the syntax:

Disallow: /images/ (it denies access to images directory.)

A simple robots.txt file should be:

User-Agent: *
Disallow:

It means we give permission to all the robots to visit and the directories and files.

It is very easy to create this file. Open notepad editor. Insert these instructions and save it by name robots in text
format. Put it in top-level directory and upload it. Suppose your website name is http://www.abc.com/ then your robots file's path should be here http://www.abc.com/robots.txt

Some Link Building SEO Tips

Here are some SEO tips from somebody that has been working on it for years. Generating back-links to your website is the best way that I know of to boost the number of visitors that your websites get on every day basis. But, which links are most efficient?

Webmasters disagree about that. Personally, I feel that all links are efficient to a certain level. If you only generate links from one social network or website, then you have essentially bet all of your money on one horse.

To continue with the gambling scenario for just a moment, if you go to a race track and you spread your money around, betting on several different horses in the same race, your odds of winning some money are better. Of course, at the track, you will lose money on the horses that don't win.

Unless you pay for back links, there is no way that you can lose. Posting at some of the directories is a waste of time, in my opinion, because they don't allow relevant links within the text or they don't have an author's box at the end of each article.

Of course, time is money, so without further delay, here are a few more link building SEO tips. These are all free options.

- Find related websites and offer to trade space. You allow the website owner to put a link on your site. He allows you to put a link on his.

- Create a daily blog with links to your website. Provide helpful information related to the products that you sell or promote on your sit.

- Write informational articles and post them at EzineArticles, Amazine or Go Articles, three of the top article directories online. Posting is free and each of the ezines allows back-links in the body and in the article box.
The next link building SEO tips have to do with social networks. You should have enough confidence in your products or the ones that you are promoting to encourage your friends and family to buy them.

If you do not have a Facebook and a MySpace page, then you are a little behind the times. Twitter is the latest thing, but for user friendliness and beginners, I would recommend Facebook, first.

The more links that you have leading to your website, the more traffic you will get. You cannot have too many links. If you also have outgoing links, then your site ranks higher in the search engines.

So, those are my SEO link building tips for the day. Wish they help you create more traffic to your site.

Avoid Mistakes While Dealing with Link Building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.


Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very significant to use keyword as they help achieving optimization as per the search engine condition. But one must avoid extreme use of keywords. It is a fallacy that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. However hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building: 
There is no shortcut to success. Always avoid unethical promoters who promise to get links fast and useful in the snap. You may experience a sudden increase in Page Rank because of links but they are unethical connections can cause your site penalized or banned permanently.

SEO Tips to Increase Page Rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.