Deployment of an SEO checklist

The following is a basic list of SEO items to check in every deployment. Use it as a guide to what to look for in each deployment, and feel free to customize based on your specific needs.

 On Site

• Page titles exist and are correct
• H1s exist and are correct
• Meta descriptions exist and are correct
• Alt text is targeted
• Content exists and is correct
• Correct version of site is being shown to search engines (if you do that sort of thing)
• Accessibility
• Meta Robots are correct
• Robots.txt file is correct

Tracking

• Analytics code is correct on every page (type)
• Ecommerce tracking is properly set up

Technical

• Canonical tag is correct
• Internal links are followed (unless otherwise stated)
• 301 redirects are in place
• Site is canonicalling properly
• URLs are absolute (or there are no problems with relative URLs)
• http:// / https:// are correct
• Response codes are correct

Other

• Sharing functionality exists

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