Why can AdWords clicks differ from Analytics sessions in your reports?

[A] Some visitors may have javascript disabled
[B] some visitors may be blocking cookies
[C] clicks and sessions are different metrics
[D] all of the above

Answer: [D] all of the above

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

[A] Remarketing
[B] Interest Categories
[C] Demographic reporting
[D] B and C only
[E] A, B, and C

Answer: [E] A, B, and C

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

[A] Traffic type
[B] Language
[C] Device Category
[D] B and C only
[E] A, B, and C

Answer: [D] B and C only

Which report would you use to determine the % of your site traffic that has already been to your site before?

1. [A] Behaviour – New vs returning report
2. [B] Behaviour – Frequency & Recency report
3. [C] Interests – Affinity categories report
4. [D] All traffic – Referrals report
5. [E] Ecommerce – Sales performance report

Answer: [A] Behaviour – New vs returning report

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

1. [A] Ecommerce reports
2. [B] Multi channel funnels reports
3. [C] Interests report
4. [D] Goals reports
5. [E] Campaigns reports

Answer: [B] Multi channel funnels reports

Which of the following would prevent URL destination goal conversions from being recorded?

1. [A] There was a misspelling in the URL of the goal definition
2. [B] The tracking code is missing from the conversion page
3. [C] The match type in the goal definition is incorrect
4. [D] No URL destination goals have been defined
5. [E] All of these answers apply

Answer: [E] All of these answers apply