Tuesday, January 24, 2017

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

[A] Remarketing
[B] Interest Categories
[C] Demographic reporting
[D] B and C only
[E] A, B, and C
Answer: [E] A, B, and C

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

[A] Traffic type
[B] Language
[C] Device Category
[D] B and C only
[E] A, B, and C

Answer: [D] B and C only

Which report would you use to determine the % of your site traffic that has already been to your site before?

Which report would you use to determine the % of your site traffic that has already been to your site before?

  1. [A] Behaviour – New vs returning report
  2. [B] Behaviour – Frequency & Recency report
  3. [C] Interests – Affinity categories report
  4. [D] All traffic – Referrals report
  5. [E] Ecommerce – Sales performance report
Answer: [A] Behaviour – New vs returning report

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?


  1. [A] Ecommerce reports
  2. [B] Multi channel funnels reports
  3. [C] Interests report
  4. [D] Goals reports
  5. [E] Campaigns reports

Answer: [B] Multi channel funnels reports

Which of the following would prevent URL destination goal conversions from being recorded

Which of the following would prevent URL destination goal conversions from being recorded?

  1. [A] There was a misspelling in the URL of the goal definition
  2. [B] The tracking code is missing from the conversion page
  3. [C] The match type in the goal definition is incorrect
  4. [D] No URL destination goals have been defined
  5. [E] All of these answers apply
Answer: [E] All of these answers apply

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

  1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
  4. [D] All of these statements are true.
Answer: [D] All of these statements are true.