Tuesday, January 24, 2017

Which report would you use to determine the % of your site traffic that has already been to your site before?

Which report would you use to determine the % of your site traffic that has already been to your site before?

  1. [A] Behaviour – New vs returning report
  2. [B] Behaviour – Frequency & Recency report
  3. [C] Interests – Affinity categories report
  4. [D] All traffic – Referrals report
  5. [E] Ecommerce – Sales performance report
Answer: [A] Behaviour – New vs returning report

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?


  1. [A] Ecommerce reports
  2. [B] Multi channel funnels reports
  3. [C] Interests report
  4. [D] Goals reports
  5. [E] Campaigns reports

Answer: [B] Multi channel funnels reports

Which of the following would prevent URL destination goal conversions from being recorded

Which of the following would prevent URL destination goal conversions from being recorded?

  1. [A] There was a misspelling in the URL of the goal definition
  2. [B] The tracking code is missing from the conversion page
  3. [C] The match type in the goal definition is incorrect
  4. [D] No URL destination goals have been defined
  5. [E] All of these answers apply
Answer: [E] All of these answers apply

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

  1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
  2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
  3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
  4. [D] All of these statements are true.
Answer: [D] All of these statements are true.

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

  1. [A] product SKU(s)
  2. [B] purchase amount
  3. [C] billing city
  4. [D] tax amount
  5. [E] credit card number
Answers: [E] credit card number

Which of the following questions can be answered using the goal flow report?

Which of the following questions can be answered using the goal flow report?



  1. [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  2. [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?
  3. [C] Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  4. [D] Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
  5. [E] All of these can be answered using the goal flow report.
Answer: [E] All of these can be answered using the goal flow report.