Which of the following metrics is available when Site Search tracking is enabled?

1. [A] Sessions with Search: The number of sessions that used your site’s search function at least once.
2. [B] Search Exits: The number of searches made immediately before leaving the site.
3. [C] Time after Search: The amount of time users spend on your site after performing a search.
4. [D] Search Refinements: The number of times a user searched again immediately after performing a search.
5. [E] All of the above

Answer: [E] All of the above

Which of the following is not a required parameter in the URL builder?

1. [A] Campaign Name
2. [B] Campaign Medium
3. [C] Campaign Content
4. [D] Campaign Source
5. [E] All of these are required

Answer : [C] Campaign Content

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

• They can help her calculate how often someone clicked on her ad and then converted
• They can help her evaluate how engaging her ad is to potential customers
• They can give her an idea of how often someone clicked on her ad
• They can give her an idea of how often her ad is shown to potential customers

The correct answer is:

• They can give her an idea of how often her ad is shown to potential customers

Explanation: Impressions show you how often your ad is shown on a search result page or other site on the Google Network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad.

Read more here: https://support.google.com/partners/answer/6172653?hl=en

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.

“Digital analytics” is the analysis of qualitative and 

(a) ___________________ data from your business and the competition to drive a 

(b) ___________________ of the online experience that your 

(c) ___________________ and potential customers have which translates to your desired 

(d) ___________________.

(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes

Answer : (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes

21 Best FREE SEO Tools for On-Page Optimization

Google's official position on webmaster best practices really hasn't changed much over the years. What has changed is the search engine's ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.
Google's Matt Cutts has remarked that no one should be surprised when a website that hasn't followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the "Google Paradox". I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to "punch Matt Cutts in the face" (per Cutts' Pubcon 2013 keynote).
In order to reach the top of the SERPs and stay there in 2013 and beyond, your website must deserve to be there. It needs to be the best in class. It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal.

Keyword Research

Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a profound impact on the overall performance of a website, the keyword selection process shouldn't rely on a single tool.

1. Wordstream

The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.

 

2. Keyword Eye Basic

Keyword Eye Basic is a visual keyword suggestion tool, that works particularly well for brainstorming sessions.

 

3. YouTube Keyword Tool

Julie Joyce recently described in detail just how great the YouTube Keyword Tool is for keyword research for all kinds of content, not just video.

 

4. Übersuggest

Übersuggest utilizes the "Suggest" data from Google and others. A terrific tool for developing long-tail phrases.

 

Content Tools

Everyone knows by now that Panda ushered in a new era for content quality. No longer will cheap, spun, or duplicate content frequently find its way to the top of the SERPs. These tools will help you with your content development

 

5. Anchor Text Over Optimization Tool

The Anchor Text Over Optimization Tool outputs anchor text diversity. Words or phrases that are potentially over-optimized are highlighted for manual review.

6. Convert Word Documents to Clean HTML

Convert Word Documents to Clean HTML is a free converter tool for documents created in Microsoft Word, Writer, and other word processing software.

 

7. Copyscape

Copyscape is a free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original.

 

Technical Tools

Don't let the title scare you away. These are technical tools designed to be used by the non-technical among us.

 

8. Xenu's Link Sleuth

Xenu's Link Sleuth is a PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.

 

9. Robots.txt Generator

Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

 

10. Robots.txt Checker

Robots.txt Checker is a "validator" that will analyze the syntax of a robots.txt file to verify the format is valid.

 

11. URI Valet

Use the URI Valet Header Checker to view total number of objects (http requests), time to download, object details, document internal links, and external links along with verifying server headers for each.

 

12. Title and Description Optimization Tool

This title and description optimization tool gives insight as to what the top ranking competitors are using for titles and descriptions. The best competitor intelligence tool of its type.

 

13. Image SEO Tool

With Image SEO Tool, simply input a URL and this tool checks image name, alt attribute, and dimensions. Alerts are given if a potential problem is discovered.

 

14. Schema Creator

The Schema Creator tool is the easiest way to get started creating HTML with schema.org microdata.

 

15. Google Snippet Preview

The snippet that appears in Google Search is usually taken from these meta tags. The Google Snippet Preview tool helps visualize and optimize what is displayed to searchers.

 

16. Structured Data Testing Tool

The Structured Data Testing Tool verifies Schema.org or any other structured data type markup.

 

17. XML Sitemap Generators

XML Sitemap Generators create "web-type" XML sitemap and URL-list files (some may also support other formats).

 

18. XML Sitemap Inspector

XML Sitemap Inspector validates your sitemap (XML or gunzip), repairs errors, and pings all search engines.

 

19. Pingdom Website Speed Tool

Pingdom's Website Speed Tool tests the load time of a page, analyzes it, and finds bottlenecks.

 

20. Fiddler

Fiddler is a web debugging tool which logs all HTTP(S) traffic between your computer and the Internet.

 

21. Microsoft Free SEO Toolkit

Now that you have run each of these tools over your website, it's time to run a full blown SEO audit, complete with detailed reports. Fortunately, Microsoft has created a Free SEO Toolkit which does just that.
What are some of your favorite tools for on page optimization?

Source:  searchenginewatch.com

Google's Hummingbird update explained - what should it mean for your SEO?

Google's Hummingbird update explained - what should it mean for your SEO?

Last week Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.

So, what do we know about Hummingbird?

Though announced on September 26 only, Hummingbird was in fact released a month before that and is said to affect 90% of search queries.
Unlike Penguin and Panda, Hummingbird is not a penalty-based update (aimed at cleaning the SERPs from low-quality content), but a change in the way Google reacts to different types of queries, which lets the search engine now get the actual meaning behind a query, rather than the separate terms in it.

Besides, the algorithm is called to better deal with conversational queries, considering the growing number of mobile search users and voice searchers.

So Hummingbird is all about Google being able to catch users' actual search intent and find the content that matches this intent the best.

But what does this mean for Internet marketers and SEO? Well, it means a few things become increasingly more important, and first of all - the content on your site. The name of the game is relevance and your content needs to be deep and rich, rather than just fluff stuffed with keywords.

Now to get a better idea of how to adapt your digital marketing strategy to that change, you need to understand which mechanisms Google probably uses to achieve the relevance goal and what each of them means for your site. 

1. Adapt your keyword strategy for conversational queries

What's happening?  

The first challenge Google has to deal with today is the growing number of conversational phrases people use to search the Web. Quite likely (and that is especially true for mobile voice search users), these queries will be of a longer, question-like type - "how to...?", "where is the nearest...?", "where can I get...?", etc.
Interpreting these longer phrases, Google can no longer rely on the keywords only and provide different results for each of them. But rather bring numerous conversational requests to a shorter "general term", based on the type of searchers' intent:

Informational

1. The user wanders "How old is Miley Cyrus?", so...
2. The user wants general information about Miley Cyrus, so...
3. The users will find that info in Miley Cyrus biography

Navigational

1. The user looks for "What is the official website of waec", so...
2. The user wants to get to WAEC website, so...
3. The user needs results for WAECDIRECT, WAEC and West African Examinations Council

Transactional

1. The user looks for "Where is the nearest Starbucks", so...
2. The user wants to locate and visit the nearest Starbucks, so...
3. The users will find it using Starbucks locator

What should you do?

Try determining all conversational phrases people are likely to use when searching for your services, and classify them into informational, navigational and transactional.
Make sure your content covers each of the 3 types:

• To cover informational queries, create educational, wikipedia-type content.
• Navigational queries are your brand name, your product name, the name of your site, etc. What often helps you rank higher for your brand keywords are brand and website name mentions on thematically relevant resources.
• For transactional queries, use appropriate keywords in your content, for example “hire Jason C. – a web designer from Sydney”

When possible, target conversational phrases just as they are. For all the rest of conversational terms, use their shorter equivalents.

2. Leverage synonyms and co-occurring terms

What's happening? 

Another step towards relevant search results is determining what a page is about using not only individual keywords, but their synonyms and co-occurring terms.
Practically this means that Google shows search results not only for the exact phrase the user typed in, but for other theme-related terms.
For a theme-relevant website, this results in extra exposure opportunities: it's likely to get to Google's top not only for your targeted keywords, but for lots of their synonyms.
On the contrary, the page cut for a separate keyword (without keeping in mind its co- occurring terms and synonyms) is likely to be replaced with a page form theme-relevant site.

What should you do?

 Expand your keyword research, focusing on synonyms and co-occurring terms to diversify your content:

• To see which search terms Google considers synonymous, pay attention to related keywords, acronyms or spelling variants of your keywords highlighted in search results:
  
  
• Expand your synonyms list with the keywords that already bring traffic to your website (check your site's Google Webmaster Tools and Google Analytics).
• Tap into Google Suggest for relevant keywords ideas:
  
  

Tip: If you're using SEO PowerSuite, you can get lots of synonymic keyword ideas using Rank Tracker with its 18 keyword methods of keyword research.

3. Strive for co-citation

What's happening?  

Another way for Google to identify what your website or your business deals with is co-citation.
In a simple language, this mechanism means that each time your brand (or a link to your site) is mentioned alongside with your competitors or similar web resources, this serves as a hint to Google that your firm and those other companies are related.
And if the competitors are already authoritative in your business niche, your site for Google now also seems a weighty niche representative.
Ex. If your website (1) is mentioned on websites A, B and C together with your competitors (2, 3 and 4), for Google the 4 websites become associated (see the scheme):

What should you do?

 Identify your top competitors (the leading niche representatives trusted by Google) and make sure your brand gets mentioned alongside with them:

• Perform a Google search for "Top 10 [the generic term for your biz]…", "Best [the generic term for your product] of 2013", etc. If your business isn't there, reach out to the publisher and ask them to put you on the list.
• Search for other competing brands ranking high for your keywords, to find more citation opportunities.
• Reverse-engineer competitors' backlink profiles to see which niche resources they have links from.

4. Re-consider your anchor texts

What's happening? 

 Even though using "commercial" anchor texts in links is one of the biggest SEO no-no's these days, Google still relies on backlink anchor texts to better understand the theme of a site.
The perfect proof for that is the famous example of Adobe.Com that (still!) ranks for "click here" solely due to the anchor texts in its links:

What should you do?

• Do an inventory of your site's internal links and see if you can better optimize the anchor texts for semantically relevant keywords.

• Check your site's external links' anchors to make sure they are relevant enough or revise your anchor text startegy.

• Don't forget to not only use keywords in the anchor texts themselves, but also surround the links with keywords and their synonyms.

Ex.
To learn more about Bali vacation packages click here.
Our partners have great deals on Bali vacation packages.
Here is a great websites for those planning a trip to Bali.

5. Pay more attention to Universal Search listings

What's happening?  

One more thing to pay your attention to in the age of smarter Google is Universal search.
Quite likely that the new, relevancy-focused algorithm will make Google show more Universal search results to your target users.
Say, Google sees your intent – learning the best way to work out your chest. Quite obviously, the most informative result for you is a training video:

If you wonder where to buy pizza in Chicago, no doubt you need local pizzerias listings:

This means that now, even more than before, Universal Search gives you the opportunity to:
(A) Outrank competitors when cracking the “organic” top 10 seems improbable
(B) Drive more traffic to your site by using additional traffic channels

What should you do?

• See what types of search results appear on Google for your main keywords

• Consider the possibility of getting a Google+ Local listing

• Optimize your images for Google Images

• Make videos and optimize them for YouTube

6. Utilize structured data markup

What's happening?  
To collect more info about your website, its theme and content, Google is likely to pay even more attention to the so-called structured data. That is a perfect way to get extra exposure in Google's Knowledge graph, add more info to rich snippets, feature your articles authorship, get into the search results carousel and so on.

What should you do?

• Make sure you use maximum number of structured data properties, that let Google know more about your site (use Google+ for Google authorship, get listed in Freebase to increase your chances of hopping on the Knowledge Graph, etc.)

• To help Google make better sense of your site, whenever possible, try implementing schema on your site (use Schema.org markup for Videos, use Structured Data Markup Helper to let Google know more about movies, events, etc. on your site).

• Use Structured Data Testing Tool to make sure Google interprets structured data correctly on your webpages.

Make sure your site is all set for Hummingbird!

Ok, it's time to look at your website keeping Hummingbird in your mind – hope this guide helps you make a better sense of what the update is and how to keep your site matching Google's new relevancy standards. 

Source : link-assistant.com