What are Doorway Pages, and Should I Use Doorway Pages?

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that! Now they're asking you to do it again. Are you going to click?

How To Optimize A Magento Product Detail Page

Product detail pages are critical for ecommerce sites. They are also the ones Google and other search engines have the most trouble with.

While Magento provides some basic search-engine-optimization capabilities out of the box, search engines still face challenges when crawling the pages of a Magento-powered storefront. This article will focus on the product detail pages. It is the first in a series where I will review the SEO changes you can do to a Magento setup. The idea is to make it easier for the search engines to find, index and rank the pages — without alienating your users. These detailed SEO changes will dramatically improve the search performance of Magento product detail pages, making them much more effective at doing their job. In subsequent articles, I will go over the changes to other important pages like main category pages, sub-categories, internal search pages, etc.

What Should We Optimize?

There are two classes of SEO elements that need to be optimized on any given page: Those that the user can see on the page and those that primarily the search engine bots can see. The first we call “user visible” and the second we call “machine visible.”

Search Engine Optimization: Simple or Difficult?

Performing a proper search engine optimization ensures that your site is easily visible on internet. If you want to make it easier for the users to find your website, apply the following tips.

• Linking your website to relevant content of reputed website helps improving your search engine ranking. This is one of the most important factors of Search Engine Optimization. Search engines promote relevant off-site links more that the internal ones. You can increase your website’s ranking and visibility by trading the links with related sites.
• Keyword density plays a vital role in SEO. Preferably, your page should have 20% or less keyword density.

12 Truth About Writing Online To Earn Money

I believe both you and me have heard people boosting earning minimum 4-figures pay check every month just by blogging. So, is this true or just another scam to lure people to the web? I have seen people earning 3-figures pay monthly simply by writing online. Therefore, I do believe nothing in this world is impossible.

• So how do you actually start up and make the first move?
• Is there anything you have to consider before deciding to write to earn money?
• Is there you should know about online writing?

Yes answer is yes! You have a lot to learn and I have listed down 12 facts about writing online for money. This is a must to read for all in order to achieve excellence in both writing and earning money!

The Importance of Determining SERP Competition

Great detectives are timeless and now is a great time to start stepping up your SERP sleuthing :)
SEO has long been a process in which instant financial gratification has been hard to come by (especially on a brand new project). I believe the "patience" trait required by the nature of SEO is what causes many projects to fail due to a couple of different things:

1. Many people getting into SEO get sold on "make a lot of easy money working from home" mantras and are lured in by otherwise dishonest marketers.
2. SEO has a lot of upfront cost that may not be recouped for months (or years)

As organic real estate continues to become more elusive and expensive inside of Google (and harder to evaluate thanks to *not provided*) it really has never been more important to appropriately evaluate your competition and your keyword market.

Web Design that Gets Visitors

A good design has a soothing affect while a great design can have a mesmerizing one."

Easily said than done! When it comes to deciding on a remarkable design for a website, the best place to look for is the web itself. The online environment is a constantly evolving entity that offers a barrage of refreshing designs that one can look in order to gain worthwhile inspiration from. This however, doesn't suggest blatantly copying someone else's design. It should rather be taken as an unlocking shudder to the creative senses that are locked deep inside our mind. Developing a visually appealing design is usually a combination of this and the use of skillful craftsmanship. The eye-appealing beauty of any web design needs more than a well defined layout, engaging graphics and an easy to grasp message.