Monday, January 17, 2011

Google Image Optimization

Google Image Optimization
There are ways to optimize the image out of the first results of a search. Optimizing images is not as complicated as many think, Know the factors that influence the positioning of images:

Filename: You need a name depending on how you find the image. A name that contains keywords. For example, if you have an image of a Celebrity Gossips, Pudes not upload the picture with the name you gave the default img1968.jpg camera should bear the name of the Celebrity Gossips.jpg

The ALT attribute: Make sure you provide an adequate description of the photo with the ALT attribute. This attribute was intended for display in text browsers that do not bear the images (many years ago). Try not to use too much text. Focus on a text containing keywords that accurately describe the picture.

Title and text: The title gives you a better idea of what Google imagen.Al treated like the text surrounding the image.

Anchor Text (Text Link): When you link an image using the appropriate link text. It's like the anchor text you use for enlzar pages.

Google Image Labeler: Using Google Image Labeler http://images.google.com/imagelabeler/ this will help your pictures scrambled to the top of the search engines so that others can sort your photos. This tool is pretty funny. Simply turn on the Google Image Labeler from Google Webmaster Console.

These tips will get you a better position your images and therefore more traffic to your website.

Sunday, January 16, 2011

What is Google Adsense

AdSenseis a Google service that inserts the administrator of a website-based text ads, known as AdWords, and get money for each click users click on the ad.

How does Adsense?: 

The operation is very simple. webmaster inserts JavaScript code that calls a Google server. This server parses the page where you insert the code, and depending on its content, generates a code that shows a series of advertisements for companies that are related to the theme of the page.

In this way, you get the 'clickthrough rate' (the percentage of visitors who click the link) is higher, since readers are more interested in the topic. Thus, the benefits are greater for the webmaster.
Moreover, the formats of the ads are highly customizable, both in color and size. Even you can prevent ads from your competitors web sites appearing in this advertisement posted.

What I need to participate in the service Adsense?: Only need to be the administrator of a website and make a request to the Google team. That yes, Google has some very clear rules with the quality of the websites, not to insert AdSense on pages that have pop-ups or dialers, for example.

Once your site has been accepted, you can start inserting advertising in minutes. However, it may be that the ads are not visible for a few hours since the Google ad server have to crawl your site.

How much money will I make?

Google does not have the money for each click, varies with each advertiser, and it is Google that decides what amount. But every moment you can see how much money you earn.

Google sends a check to your home at the end of each month if you earn more than $ 100 Anyway, the end of each year you send a check for the amount of money you will be.

Saturday, January 15, 2011

Google Page Rank (PR)

Google Page Rank (PR) is a numeric value that represents the importance of a site is online. Google is the idea that when a website puts a link (link) to another is a vote for the latter.

The more votes a page that will be considered more important by Google. In addition, the importance of the page that casts the vote decides the weight of this vote. In this way, Google calculates a page's importance by the votes received, taking into account the importance of each page that casts the vote.

PageRankTM (developed by the founders Larry Page and Sergey Brin)is the way Google decides the importance of a page. It is a valuable data because it is one of the factors that determine the position will have a page within the search results. It is not the only factor that Google uses to rank pages, but it is one of the most important.

Keep in mind that not all the links are taken into account by Google. For example, Google filters out and discards the links of pages devoted exclusively to put links (called 'link farms').

In addition, Google admits that a page can not control the links that point to it, but you can check the links page to other pages in place. Therefore, links to a page can not harm it, but it links a page to place penalized sites may be harmful to your PageRankTM.

If a site has PR0, it is usually a site penalized, and may not be intelligent to put a link to her.

One way to know a page is PageRankTM download it the Google search bar (only available for MS IExplorer). Bar appears in the one shown in green PageRankTM value on a scale of 0 to 10. PR10 websites are Yahoo, Microsoft, Adobe, Macromedia, and Google. You have a full list of PR10 sites.

The google page rank Algorithm "PageRankTM" was patented in the United States January 8, 1998, Larry Page. original title is "Method for the position of the node associated with the database", and was appointed as the patent number 6,285,999.

Friday, January 14, 2011

Top 10 Seo tips For Web site Optimization

10 tips / tips to consider optimizing your site before sending it to Google. Following these tips can get Google to record better your website.

  1. If your website has the Welcome screen
  2. make sure you have a text link that allows visitors access the site. It is common to see many sites with a welcome screen very striking and full of effects thrown into Flash but no other way to access the site. It is advisable to have a text link that gives access to the site traditionally because Google can not read Flash pages and therefore can not access the rest of the site.
  3. Sure not to have broken links.
  4. Sounds pretty obvious. But it's impressive the number of errors experienced by the Google engine daily due to broken links. So we would have to check all internal links on our site.
  5. Check the labels TITLE
  6. The title of the pages is very important to Google, so you should check that the TITLE tag is relevant to the content of the page in question. This does not mean you have to put a title of more than 20 words, but rather in keeping with the content and easy to read by search engines and surfers.
  7. Check the META tags
  8. Rumors that Google is not interested in the META tags are not entirely certain. Google uses these tags to describe a website when there is too much code to read. So enter some valid as META tags KEYWORDS and DESCRIPTION for keywords and site description respectively.
  9. Check ALT tags
  10. ALT tags should be the least likely used by webmasters. We add these tags to describe images for them. They are not a factor, but a plus for Google.
  11. Check your frames (frames)
  12. A frame is a frame or separate box in which we can load a web page. If you use frames that Google can not index us 100%. I personally recommend not using frames, but if you decide to use them read this article.
  13. Have you got dynamic pages?
  14. It is known that the web evolved greatly in recent years, and that more and more pages based on dynamic scripting languages (PHP, ASP, etc.).. But it seems that Google is limiting the amount of dynamic pages it indexes, so we could include some static pages ... when the momentum is not necessary.
  15. Regularly update
  16. This is a very important aspect that you should consider, as quickly Google indexes more pages that are updated with some regularity. Podes note that the number of pages indexed by the search engine is increased if you update daily, but may stagnate or decrease if not provide new content. I recommend you put a META option in the header to tell Google how often you should return to reindex.
  17. Robots.txt
  18. This file can be very helpful if we use it correctly. With robots.txt you can filter search engines recorded our website and to restrict access to certain URL's that do not want to be indexed (login page, file folders, etc.).
  19. Cahe Cache or not?
Google maintains a cache of some pages to have a faster access to them. Some webmasters prefer not to be cached, or Google cachee our pages all we have to do is place the following META tag between the heads:

Thursday, January 13, 2011

SEO Terms Part -3

Top 10 Seekers:
Page listed in the top 10 search engine results for a specific keyword or phrase.
First Time Visitors:
The number of visitors accessing your site first. It identifies a visitor for the first time by the absence of a cookie.
Visitors Returners:
The number of visitors who stayed at their site in a period prior to being returned and have returned. It determines whether a visitor is no returner through a cookie. Visitors returnees are counted only once in the period but have multiple entries to the Site. port period.
Unique Visitors:
Unique visitors are day visitors only on a given day. A visitor can only be a first-time visitor or a visitor nonreturner. Unique visitors are counted only once during the period several times while accessing a website. Number of visitors accessing our website over a specific period of time from a particular IP address.
Page Views:
Each time a page is downloaded by the user. In terms of entries to the site only HTML pages, dynamic pages and forms considered page views, no access to images, audio, video or advertisements.
Average Page Visitors:
The number of pages each visitor views on average.
3-Way Link Exchange:
How to link exchange agreement between three sites, a site of links to site b -> b link to another site c -> c link to another site.
Algorithm:
Algorithm is a formula that is used by the search engine to categorize sites
Anchor text:
A text is a hyperlink.
Backlinks:
Backlinks are links from other websites to your website or web page. In the world of SEO, the more backlinks you have, the higher the page-rank of your site.
Black Hat SEO:
This is an unethical SEO method used to classify your site as a site with hidden letters, black background, etc.
BLS:
backlinks.
Cache:
Cache is a storage area engine search database where you store all web pages.

Cgi-bin:
cgi-bin is the name of the folder that contains the interface of the gateway binaries and scripts.
Cloaking:
A black-hat system delivers customized content to a website search engine spider but hiding the code or information to visitors.
DoFollow:
Standard of incoming links that do not have the attribute "nofollow".
Firefox:
A web browser developed by Mozilla that is free to download and offers an alternative to Microsoft Internet Explorer.
Folksonomy:
Social networks managed by the same social network users. Examples include del.icio.us, "technorati.com" and "flickr.com".

Wednesday, January 12, 2011

SEO Terms Part -2

Domain Name:
This is the text name corresponding to an IP number from a computer connected to the Internet.

Indexed Pages:
This number represents the total number of pages visited and indexed by Google in its website. This number can conclude to what extent the site is indexed by a search engine.
Web Site Optimization:
A thorough analysis of the HTML code, tags, keywords, web statistics, etc.That is, the design, structure and contents that make up a Web page in order to bring it to the top of search engines, or the first results of search engines, most popular.
Website Optimization For Search Engines:
The process of modification and analysis of web pages to get to position the page in the highest positions within the major search engines. The analysis is comprehensive because it includes labels and tags titles, codes and Web design. Check out our promotions website optimization or search engine optimization.
Page Rank:
The Google Page Rank is numerical value assigned by Google to each page present in its database. This value is calculated by Google using special algorithms based on qualitative and quantitative evaluation of the external links on each website.
Entry Pages:
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number, if not the top of the list.
Exit Pages
Indicates the number of times a page is the first to be seen within the route of a visitor clicks on your site. Typically the home page should have a high number in this list, unless you have a lot of dynamic content on your site that users see only one time.
Search Keywords / Phrases:
These are the words that users employ search engines in order to reach a website. One Stat lets you know what search words your visitors are using to find your site. As the list of keywords can increase you know that keywords important to find your site are ignored by search engines and added to the META KEYWORD tag of each page to improve the performance of your site in search engines.
Criminalization:
Punishment imposed on a particular page from a search engine as a result of using positioning tactics contrary to the editorial standards of that form. Such punishment often results in the loss of positions and the disappearance of the website, sometimes all, of that form. All projects are NeoMinds search engine positioning tactics accepted by Google and other search engines without penalty futuristic.
PFI (Pay for Inclusion):
Some search engines and directories charge a fixed amount to consider and review the inclusion of a specific page in its database. This payment does not guarantee in any case, a particular position for the revised website.
Platform:
The operating system (Windows XP, Windows 98, MacOS, Linux, etc.).
Flash Portal:
Flash can speak with a marketing campaign with search engines. Search engines are always looking for text in a webpage, and some sites display designs search engines with no text to index. When a search engine views a page with flash during indexing, the site can be indexed only when the search engine can go around this introduction (e.g. a link that says 'skip intro').
Web Positioning in Search Engines:
Web positioning in search engine optimization is the why certain techniques are seeking high positions under certain searches on search engines.
Relevance:
Affinity of a page including a listing of results of a search with the subject or information sought by a navigator
Server:
A computer that hosts information available to users (called clients) on the Internet or other network.
Referring Site:
The URL of a website that has a link that serves as a reference for visitors to come to a site.
Titles Different Pages:
Each page on a website has its own subject, it is very important that the title of the pages tells whether your context contains. A search engine can judge by its title page.