Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

1. [A] You can create your own custom channel grouping in addition to the default MCF Channel grouping.
2. [B] The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
3. [C] When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private.
4. [D] All of these statements are true.

Answer: [D] All of these statements are true.

Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?

1. [A] product SKU(s)
2. [B] purchase amount
3. [C] billing city
4. [D] tax amount
5. [E] credit card number

Answers: [E] credit card number

Which of the following questions can be answered using the goal flow report?

1. [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
2. [B] Do visitors usually start my conversion process from the first step or somewhere in the middle?
3. [C] Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
4. [D] Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
5. [E] All of these can be answered using the goal flow report.

Answer: [E] All of these can be answered using the goal flow report.

Which of the following metrics would most strongly suggest a poorly performing website?

1. [A] Bounce Rate > 90%
2. [B] Bounce Rate < 90%
3. [C] % New Visits > 90%
4. [D] Avg. Session Duration > 5 minutes
5. [E] None of these answers

Answer: [A] Bounce Rate > 90%

Which of the following metrics is available when Site Search tracking is enabled?

1. [A] Sessions with Search: The number of sessions that used your site’s search function at least once.
2. [B] Search Exits: The number of searches made immediately before leaving the site.
3. [C] Time after Search: The amount of time users spend on your site after performing a search.
4. [D] Search Refinements: The number of times a user searched again immediately after performing a search.
5. [E] All of the above

Answer: [E] All of the above

Which of the following is not a required parameter in the URL builder?

1. [A] Campaign Name
2. [B] Campaign Medium
3. [C] Campaign Content
4. [D] Campaign Source
5. [E] All of these are required

Answer : [C] Campaign Content