Which is Better – SEO or PPC?

Needless to say, the online community is one huge market that a smart business owner must never ignore. Consumers who use the internet increase each year, and being able to tap these people can mean a lot to a business. Of course, there are also challenges to maintaining a business through online means as the competition also gets tougher each time. However, there are various means to maintain a desired status on the Web or to boost performance if your business is still not at par with your expectations.

It is no longer enough to have an existing website. You must employ various methods to make your site accessible to your target audience 24/7. Your site must be visible and must encourage continuous traffic or else it is doomed to fail.

Best Online SEO Tools

Backlink Tracker Pro Free tool to check your paid / exchanged links. Get alerts when your backlinks have been removed or converted to nofollow links

Similar Page Checker Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages

Search Engine Spider Simulator This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.

Google’s Venice Update: A Push For Local SEO

You probably know about Google’s Panda and Penguin algorithm updates, but what about the Venice update? A few months ago, Google rolled out Venice, which focused largely on local search. Although it’s a bit under the radar, the Venice update is extremely important for local business owners because search queries no longer depend on the searcher for location specific words – it uses the searcher’s IP address to deliver location-based results. There’s no better time to focus on local SEO than now!

 

What exactly is the Venice update?

Released in February, the Venice update changed how Google users search. Google wants to provide you with the most relevant results to your queries, so they added location to the mix. The two statements they released about Venice were that it made “improvements to ranking for local search results” and that it “improved local results” overall. You may have noticed your “current” location displayed in the left column of your Google search screen. This location, based off of your IP address, is used to determine search results. For instance, you can simply search for “hair salon” and Google will show you sites for salons in your area on the first page (as illustrated below). You can also change it manually if you wish, allowing you to look up businesses in other areas. Convenient, right?

On Page Optimization Tips

On page optimization is the most important and complex part of search engines optimization . This site allows sorting of search keywords for your needs. It should be the basis of which some tips on optimizing your site for items that the page is in progress.

This site allows you to sort your page or your own keywords to improve search engine ranking depends on the page of the site optimization for search engines in any partition. This is mainly on page factors of your index page, set the ranking for your keyword.

Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.

There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.

How To Optimize Dynamic Website Or Pages

Definition of Dynamic Pages :

Dynamic pages are the pages generated "on-the-fly" from a database. It is also known as database-driven pages. PHP, Perl, ASP, etc are using to generate dynamic pages.

It is difficult for the search engines to read the dynamic pages. It is generated when user select variable. It is not possible for search engines to select those variables and this reason these pages cannot indexed.

Dynamic URL's contains strings like &, %, ? and due to these characters problems starts for the search crawlers to read the content. But it is possible to index the dynamic pages also.

Here, I am writing the way through which a dynamic page can be readable by the crawlers :

Avoid Common SEO Mistake

Search engine optimization is a great process to have your website link into top rankings in major search engines like Google and Bing. But it needs patience and quality work to achieve the best results.

When we are in process to implement things like Search engine optimization for business, we can do mistakes. In this post, you can find some common SEO mistakes which we shouldn’t repeat and should care of…

1. Creating a website without reading Search engine webmaster guidelines
2. Creating pages with no content / text
3. Using JavaScripts that halts search engine crawlers
4. Creating duplicate pages
5. Keyword Stuffing in the website
6. Hiring an SEO company without proper investigation
7. Trying Black Hat SEO technique