Good content is important for any SEO campaign and is one of the most important aspects of SEO. SEO is nothing but content marketing. The success of a website depends on the rate of traffic for that website.
Good content helps to attract users to websites. Updating the content is also very important in attracting customers to websites. If a website has good content it leads users to go through each and every part of the site.
If the content is easy to understand by users then the site will get a higher ranking. Providing unique content for a website is of high priority. If we have ‘keyword related’ content then the website has higher chances of being ranked well.