Wednesday, July 18, 2012

Dynamic Generated Meta Tags

This option will tie in with your database file and allow you to create keywords and descriptions for every item on your site, which we then load directly onto the Meta Tags.

Don't want to type it all out? We can create a dynamic option that will display data directly from your item information.

Benefit Snapshot

* Search Engine Friendly
* Increased Site Exposure
* Reduces Advertising Budget
* Automatically Populates

General keywords and descriptions are no longer enough for search engines optimization.


Tuesday, July 17, 2012

Frequently Asked SEO Question 2012

Most Asked SEO Interview Questions & Answers 2012


1- Tell me something about yourself?
You should brief your interviewer about your family, your educational background and your work experience.

2- What was your exact job profile in your previous company?
Provide a suitable explanation about your job profile which would include your job responsibilities and the amount of work you have handled so far.

3- What all verticals have you handled so far?
Verticals means on what themes of websites have you worked so far- this may include education, real estate, IT, travel, Shopping, jobs etc.

4- What is the difference between on-page seo and off-page seo?
On page seo means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt etc.
Off page optimization means optimizing your web presence which involves backlink building and social media promotion.

Google Expected PageRank (PR) 2012 Next Google PageRank Update

Next Google PageRank Update

The whole world is well attentive of the fact that Google updates the PR for websites and blogs 4 times a year, but no one has clear idea when it happens, assumption about precise date can be made and sometimes it ties with Google.

Google changes its last PR in the 30 Jan, 2012 – 2 Feb, 2012 that was an awful update for most of the webmasters and bloggers, as Google has strengthen the circle against spammers and copyscape. This update might be more abrupt then the previous one as now Google is changing its algorithms on daily basis after a major Penguin Update

Monday, July 16, 2012

What are Doorway Pages, and Should I Use Doorway Pages?

Doorway pages are Web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely.

As a rule of thumb, if you can't reach the page by following the site navigation, then it is a doorway page. You are not supposed to "visit" the page. Instead, you are just supposed to find it in the search results and then click through to get to the site in question. In essence, a doorway page is no more than a one-page click-through advertisement for a website. However, when you are searching, you don't want to visit one-page click-through advertisements for a website. You want to visit websites. Think of doorway pages as giant banner ads, only worse. You're searching for "widgets" and instead of getting a widget site, you get a page that says, "click here for widgets." You just did that! Now they're asking you to do it again. Are you going to click?

Friday, July 13, 2012

How To Optimize A Magento Product Detail Page

Product detail pages are critical for ecommerce sites. They are also the ones Google and other search engines have the most trouble with.

While Magento provides some basic search-engine-optimization capabilities out of the box, search engines still face challenges when crawling the pages of a Magento-powered storefront. This article will focus on the product detail pages. It is the first in a series where I will review the SEO changes you can do to a Magento setup. The idea is to make it easier for the search engines to find, index and rank the pages — without alienating your users. These detailed SEO changes will dramatically improve the search performance of Magento product detail pages, making them much more effective at doing their job. In subsequent articles, I will go over the changes to other important pages like main category pages, sub-categories, internal search pages, etc.

What Should We Optimize?

There are two classes of SEO elements that need to be optimized on any given page: Those that the user can see on the page and those that primarily the search engine bots can see. The first we call “user visible” and the second we call “machine visible.”

Tuesday, July 10, 2012

Search Engine Optimization: Simple or Difficult?

Performing a proper search engine optimization ensures that your site is easily visible on internet. If you want to make it easier for the users to find your website, apply the following tips.
  • Linking your website to relevant content of reputed website helps improving your search engine ranking. This is one of the most important factors of Search Engine Optimization. Search engines promote relevant off-site links more that the internal ones. You can increase your website’s ranking and visibility by trading the links with related sites.
  • Keyword density plays a vital role in SEO. Preferably, your page should have 20% or less keyword density.