Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.
The main purpose of the Penguin update is to put a deep freeze on web spam in Google's search results. By extension, a big piece of that web spam appears to be links from low-quality networks.
Natural Links
Before we get into the new findings, first it’s important to understand a bit about Google and links.
Above all, Google considers links as editorial "votes". So, theoretically, the sites that receive the most votes should rank higher on Google because more people find them valuable.