From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
They explore the semantics of those words…or the meaning behind them.
For example, if someone typed in “laptop” do they mean:
Keywords remain important to your content and link strategies.
But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
What is semantic search?
Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.They explore the semantics of those words…or the meaning behind them.
For example, if someone typed in “laptop” do they mean:
- That they want to buy a laptop?
- Have one repaired?
- Upgraded?
- Are they even talking about a computer, but something entirely different?
