When relating social media traffic to other methods of traffic, such as search engine, the numbers usually are going to look rather bleak. While you’ll expectantly see a spike in number of visitors and page views that will often be attended by higher bounce rates, lower page views per visitor, and a lower average time on the site. With stats like this many blogger curiosity if social media traffic is even worth the time and effort.
Despite the propensity of many social networking visitors to easily quit your website and shift on to the next one, there are still some very effective factors why you should treatment about public networking and why it is value your time and effort.
1. It’s Free
Unless you are paying for a expert or a link building professional (both can be good options), promotion your web page with public networking is no cost. It will cost you a while, but that pales in evaluation to the value of the traffic that you can get in come back. There are plenty of ways to market a weblog or web page. Just about all of them include cash (which is certainly not a bad thing), and of the ones that never include cash, many them are a complete pointless. I’ve never tried any other type of no cost promotion that introduced even 1% of the results I’ve gotten with public networking at my main weblog. Most blog owners are on a limited, or non-existent, funds when it comes to promotion. If this is the case, public networking is for you.
2. Quick Results
Building a successful web page takes a lot of time and energy. SERPs, for example, can take years to build in a aggressive market. On the other hand, with public networking you can create content and be seen by thousands of visitors within the same day. For this reason, public networking is a great option for getting a new blog or web page discovered right away.
3. Its Flexible
There are so many different social media websites that just about every imaginable niche is covered in one way or another. There are social news sites, bookmarking sites, and general networking sites. Whatever your needs and your audience there should be an option to use social media for your benefit.
Also, you’re not stuck to using the same social media sites over and over. If you’re not getting results in one place there’s usually other options that you can try out.
4. It Gets Easier with Time
If you’re new to blogging and social media and you feel like everyone else is getting traffic but you, understand that it takes some time and effort, but it will get easier. Once you have established a bit of a reader base and you’ve hopefully attracted some social media users to your blog, it will be much easier for you to get votes and ultimately get more exposure. The more you use social media the more you will understand about how it works and how users will respond.
5. It Will Lead to Other Valuable Sources of Traffic
Although visitors from social media sites may be less responsive than other types of visitors, success with social media will likely increase the number of inbound links you receive. Links will boost your search engine rankings and they’ll also drive click-through traffic your way. Both are generally high quality traffic sources.
6. Building Links with Social Media is Safer than Buying Links
If you plan to cut out the need for social media by purchasing links from other sites, you’re running the risk of being penalized or banned by Google. For some, this is a risk worth taking, but in most cases I would strongly discourage taking this chance. Personally, I focus on building links for my primary blog through the combination of content and social media.
7. Social Media Users are Predictable
The whole concept or link bait or Digg bait wouldn’t even be possible if social media users were unpredictable. But the truth is you can usually have a good idea of what is likely to draw a response and what is not. This will come with time, and of course there is no 100% guarantee. However, once you know a social media audience pretty well, you can cater content to their preferences with a pretty high success rate. What you learn about social media can easily be duplicated to your other blogs or to serving clients.
8. It Doesn’t Require as Much Time as You Might Think
Personally, I use social media every day, but on a very limited basis. If you think that you have to spend all day on Digg or Stumbling pages to get some results of your own, you may be surprised. With the right approach you can get fantastic results with just a few hours per week on social media sites. To be a top Digg user you’ll need more time than that, but being a top Digg user isn’t necessary to draw social media traffic.
9. Branding through Social Media is Possible
One of the great benefits to the exposure that you can get through social media is the result it has on the branding of your blog. Branding is key to building a success blog in the long-term, and social media is an excellent, free option for helping visitors to see your blog in a particular light.
10. Links Can Help Your Search Engine Rankings Rise Quickly
Earlier I mentioned to social media can provide instant results. Well, in addition to sending loads of traffic directly, the links that result from social media success can get your new posts ranking very well with search engines almost immediately. It’s not uncommon for me to see a very respectable number of visitors from Google searches to a brand new post that just drew a lot of links through social media. While it will take a while to build search engine rankings as a whole, it is possible to create specific posts to rank well right away.
11. It Allows You to Leverage Your Existing Traffic
Do you already have a solid blog with a steady flow of traffic? If so, chances are you could leverage that traffic to draw even more visitors with social media. You may want to use voting buttons on your posts or ask some of your readers and friends to give you a vote occasionally.
12. Some Visitors Will Be Targeted
The greatest affect on public networking traffic is that it’s not focused, and that is generally true. However, visitors from networking websites can be very highly focused, and on top of that, a part of visitors from common information websites will be focused as well. For example, if you get 25,000 visitors from a publish on the Yahoo home page, maybe only 5,000 of them will have much of an interest in your site. Still, which is a quick 5,000 visitors that you will not have had without public networking? Just because a lesser amount of the visitors will keep does not mean that they are unrelated.
13. The Future of the Internet is Social
Social media and social networking aren’t going away any time soon. The major players and the types of social sites may change of the course of time, but this is a trend that online marketers need to adjust to. Without finding ways to build a website or blog through social media you could be left behind by your competitors.
No comments:
Post a Comment